Job Title: Group Marketing Manager
About the Role
We are seeking a seasoned Group Marketing Manager to lead our marketing department and drive strategic growth.
This is an exciting opportunity to take ownership of the marketing function in a dynamic industry, with the chance to shape the company's marketing strategy and contribute to its success.
Key Responsibilities
* Develop and execute the company's marketing strategy, focusing on business growth and expansion.
* Lead the marketing team, setting clear objectives and providing support and guidance.
* Work closely with Sales leadership to align marketing efforts with commercial goals and optimize results.
* Manage advertising campaigns, track performance, and refine strategies for maximum impact.
* Oversee branding, product literature, and promotional content, ensuring consistency and effectiveness.
* Lead digital marketing efforts, including social media, SEO, PPC, and CRM management, to engage audiences and drive conversions.
* Organise trade shows and industry events, showcasing the company's products and services.
* Manage marketing budgets and report on performance, providing data-driven insights to inform future decisions.
Requirements
* Minimum 5 years' senior-level marketing experience in a relevant industry, with a proven track record of success.
* A degree in Marketing or a related field, demonstrating a solid foundation in marketing principles and practices.
* Strong digital marketing expertise, including social media, SEO, and PPC, with a deep understanding of online marketing channels and tactics.
* Excellent copywriting and content creation skills, able to craft compelling messages that resonate with target audiences.
* Experience managing a team and working cross-functionally with Sales, with a talent for collaboration and communication.
* Ability to present marketing strategies at board level, with confidence and poise.
* A full valid driving licence is required, as travel may be necessary.
About Us
We offer a competitive salary package, a full-time permanent role, and a strong company culture with opportunities for professional growth and development.
Our hours of operation are Monday - Thursday 8:30 am - 5:00 pm, Friday 8:30 am - 4:00 pm, offering a healthy work-life balance and flexibility.