About the Role
We are seeking a proactive Shopper Marketing Executive to contribute to creating seamless in-store customer experiences for our much-loved Irish retail brand.
This is an excellent opportunity for a self-starter to gain valuable marketing expertise while working with a dynamic and expanding Marketing team.
Key Responsibilities
* In-Store Communications: Develop and implement clear, consistent, and customer-friendly in-store communication materials and POS (point-of-sale) solutions.
* Customer-Centric Approach: Advocate for the customer by ensuring all in-store communications align with their needs and create a seamless shopping journey.
* Brand Consistency: Work with the Brand team to maintain consistent communication of the Woodies brand in-store and develop supplier branding guidelines to enhance store presence.
* Retail Media & Innovation: Support the Shopper Marketing Manager in exploring digital POS solutions, in-store activations, and retail media opportunities.
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* Cross-Team Collaboration: Collaborate with commercial, operations, and online teams to ensure consistency across all customer touchpoints.
* Store Visits: Regularly visit stores nationwide to support refits, assess in-store needs, and ensure communications are effectively implemented.
* Budget & Agency Management: Manage budgets, supplier quotes, and POs, and work with agencies on design, print, and experiential projects.
Requirements
* Retail or FMCG Background: 2-3 years of experience in shopper marketing, retail, or FMCG in a similar role.
* In-Store POS Expertise: Strong knowledge of POS materials such as offer signs, in-store branding, FSDUs, and navigation tools.
* Store Branding: Experience in managing supplier branding, external signage, and store presence enhancements.
* Creative Briefing: Skilled in briefing creative agencies, particularly for print materials and large-format designs.
* Attention to Detail: Excellent organizational skills with a strong eye for detail.
* Collaboration & Communication: Strong written and verbal communication skills with the ability to inspire and engage internal and external stakeholders.
Bonus Experience: Brand management and experience with store refits are advantageous.