Retail Marketing Manager
Salary: €50 - 60k DOE
Location: Galway
*** Essential: Retail Marketing experience *** (this is not a digital role)
Our client is a large retail outlet with almost 400 employees and nationwide stores. If you wish to enjoy an atmosphere of personal and career development in an exciting growth-focused environment that fosters creativity and continuous improvement, this role may be for you.
Job Summary:
We are seeking a sales-focused Retail Marketing Manager to drive foot traffic and sales growth for our stores. This role will focus on developing and executing local marketing strategies, including in-store displays, signage, community engagement, partnerships, and traditional media outreach. The ideal candidate will have a strong understanding of retail marketing principles and a proven track record of success in increasing store performance and managing a team.
Responsibilities:
* Your primary focus is to drive sales through marketing initiatives.
* Demonstrable experience of driving footfall through marketing initiatives.
* Experience in how marketing support enables sales advisors to increase sales and earn excellent commission in a target-driven sales environment.
* Provide examples and data, as well as KPIs, of how you have previously measured marketing initiatives in terms of increased sales.
* Experience using different marketing tools to drive sales in various regions in Ireland, with an understanding of regional tastes and effective marketing strategies.
* Develop and implement local marketing plans: Create and execute marketing campaigns tailored to individual store locations, considering demographics, competitive landscape, and seasonal trends.
* Manage in-store marketing materials: Design, produce, and distribute effective point-of-sale displays, signage, and promotional materials while collaborating with the merchandising team.
* Build local partnerships: Identify and cultivate relationships with complementary businesses, community organizations, and local media to drive brand awareness and generate leads.
* Oversee traditional marketing initiatives: Utilize traditional marketing channels such as print advertising, radio, and direct mail to reach target audiences.
* Collaborate with store teams: Work closely with store managers and staff to align marketing efforts with store operations and sales goals, conducting regular store visits to assess needs and gather feedback.
* Analyse and report on marketing performance: Track key metrics such as foot traffic, sales conversions, and ROI to evaluate the effectiveness of marketing campaigns and make data-driven adjustments.
* Conduct competitor analysis: Regularly research and analyse competitor marketing activities to identify opportunities to differentiate our brand.
* Manage marketing budget: Develop and manage the local marketing budget, ensuring efficient allocation of resources.
* Stay up-to-date on industry trends: Continuously research retail marketing best practices and emerging trends to identify new growth opportunities.
* People development, mentoring, and training for team members.
Qualifications and Experience:
* A track record of increasing sales through marketing initiatives in a multi-store retail environment.
* Proven experience in retail marketing, focusing on driving foot traffic and sales.
* Excellent communication, interpersonal, and presentation skills.
* Ability to work independently and as part of a team.
* Proficient in Microsoft Office Suite and relevant marketing software.
* Experience with budget management.
* Creative problem-solving skills and a results-oriented mindset.
* Proficiency in data analysis and reporting, with the ability to extract actionable insights from sales and marketing data.
* Strong people skills and management experience.
* Bachelor's degree in Marketing, Business, or a related field is desirable.
Desirable:
* Experience with local marketing partnerships and community engagement.
* Knowledge of the local media landscape.
* Experience in the furniture industry.
* Proven experience working directly with retail stores or in a retail environment.
Skills:
'marketing', 'retail', 'management', 'sales'
#J-18808-Ljbffr