Role Introduction:
Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking a highly motivated and results-driven Group Search Engine Optimisation Executive to join our team. You will play a pivotal role in in enhancing our online visibility and driving traffic to our business across global maps, apps, search engines, voice assistants, directories and more. The ideal candidate will have a strong understanding of SEO principles, and a passion for delivering exceptional customer experiences. The successful candidate will be a confident people person who can take ownership and adopt a hands-on approach to their role. This role reports to the Head of Digital & Partnerships.
Employee Benefits:
· Private healthcare
· Matched pension contribution of from your commence date, and increase after successful probation pass
· Sick Leave
· Maternity and Paternity Leave
· Fertility Leave
· Education Support
· Employee Discounts
· Flexible working
· Fully subsidised lunch on site
· Sports and Social Club
Key Responsibilities:
As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:
Local SEO strategy development:
· Develop and execute a comprehensive local SEO strategy driving organic traffic and increased online visibility for all store listings across the Applegreen group.
· Conduct in-depth research on SEO trends, user behaviour, and emerging technologies.
· Manage external agencies ensuring they align with the strategy. Monitor agency performance and deliverables.
Local SEO management and optimisation:
· Create, manage, and optimise location listings across the Applegreen group of brands to enhance local search visibility across global maps, apps, search engines, voice assistants, directories and more.
· Ensure consistency and accuracy of business across all search platforms.
· Conduct in-depth keyword research to identify relevant local search terms and phrases that align with our target audience and business goals.
· Utilise management platforms to maximise their efficiency.
· Utilise analytics tools to track performance and identify optimisation opportunities.
· Collaborate with cross functional teams including Customer Care, Operations, Brand, Marketing etc. to improve the business’s overall online visibility and deliver an effective backlinking and content plan.
Analysis and Reporting:
· Monitor and analyse local search engine rankings, competitor insights and website traffic to measure the effectiveness of SEO performance.
· Track and analyse key performance indicators (KPIs) related to local SEO.
· Prepare regular reports on local SEO performance and provide recommendations to improve local search visibility.
· Implement strategies to track and measure the impact of SEO efforts on in-store footfall.
Website Optimisation:
· Ensure website technical health and optimise website content, to improve search engine rankings through mobile friendliness, optimising page speed and addressing technical SEO issues etc.
Digital Strategy
. Support the overall digital strategy from concept through to implementation and ongoing continuous improvement.
The Candidate should have the following:
Qualifications and Skills
· Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms and best practices.
· Proficiency in using local SEO platforms and other relevant SEO tools [ SEMrush, Moz etc.]
· Experience with Google My Business management.
· Experience with voice-activated devices and platforms.
· Excellent written and verbal communication skills.
· Knowledge of HTML and CSS.
· Strong understanding of Google Analytics and Search Console.
· Experience managing external agencies.
Additional key skills & attributes:
· A strong commitment to staying updated on the latest developments in SEO best practices.
· A ‘can do’ attitude and a positive solution focused mindset and commitment to continuous improvement.
· Resilient, calm under pressure and comfortable dealing with ambiguity.
· Sound judgement and objective logical decision-making skills.
· A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
· Proven track record of delivering to tight deadlines.
· Ability to execute directly at high quality and pace.
· Attention to detail and ability to work independently.
· Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
· Willing to travel ad hoc if required.
Illustrative Application & Screening Process (subject to change):
Application Process:
. Please submit an up-to-date tailored CV (max 2 pages).
Interview & Selection Process:
. Two interview rounds will be required for this role.
INDHO