Marketing Manager
A 6-month Maternity contract opportunity in Louth.
Cpl Marketing is seeking a seasoned Marketing Manager to lead the strategic introduction and growth of a leading FMCG brand in Ireland, focusing on B2B promotions.
Responsibilities:
* Develop and implement a promotional plan for the brand, including resource allocation, cost management, KPIs, and milestones to position the brand as a top-of-mind choice among consumers.
* Manage ATL and BTL marketing activities across Ireland and contribute to the wider group Marketing function covering branding, packaging, NPD, merchandising, sustainability, advertising, sponsorship, and PR.
* Maintain, develop, and drive growth across B2B and B2C Digital Marketing platforms, including websites, web shops, smartphone apps, and social media channels (Facebook, Twitter, Instagram, and LinkedIn).
* Report on campaign performance and monthly analytics to identify future opportunities.
* Develop marketing communications for internal and external purposes.
* Collate, present, and disseminate best-in-class consumer insights.
* Organize, manage, and participate in company tradeshows and promotional events.
* Liaise with agencies, customers, suppliers, partners regionally, and Marketing, Sustainability, and Commercial personnel across the wider group.
About You:
* Bachelor's degree in digital marketing or related discipline.
* 6+ years of experience in Brand marketing, preferably in retail or FMCG.
* Strong team and project management skills.
* Ability to manage multiple campaigns and tasks in a fast-paced environment.
Salary: €60,000 - €80,000 per annum (dependent on experience)