Marketing & Communications Manager
AIG is a leading global insurance organization, building on 100 years of experience.
About the Role
* Manage Commercial Marketing, including 'Right To Win'/Why AIG Value Proposition & Industry Positioning.
* Manage AIG exposure through Broker Magazine, Broker Ireland partnership, Press and Other Media Outlets.
* Manage AIG events (Dublin GAA Sponsorship etc.), product launches (all Products), and Innovation AIG/Broker Events (Broker/Client Days).
* Manage Training & Development, including training through III, Broker Training, internal training, on-line training, lunch & learn, etc.
* Leverage the knowledge of the EMEA Marketing department to optimize the Commercial Marketing function in Ireland.
* Strategically plan, develop and implement various initiatives including Sales Plans and Global Broker development/service plans and support Distribution in creating adequate pipeline for branch and input into Salesforce in good time.
* Internal Communication - Communication of marketing and commercial strategies across the branch and also arrange and MC town halls working with GM and Head Of Distribution.
* External Communication – Any changing Underwriting or strategic actions by product should be communicated and articulated to our brokers in good time with Head of Commercial Marketing working with product and distribution on key messaging and selected audience.
* Responsible for developing long-term and strategic marketing plans - This should be done in tandem with Head of Distribution, GM and the Product Lines Heads. Ensure these strategic plans are rolled out and tracked.
* Develop and implement marketing plans that align with product and organizational strategic business goals.
* Manage campaign execution and roll-out including overseeing collateral design, digital and events strategies.
* Ability to pull together presentations whether they be internal or external focused.
* Manage marketing budgets, measure and report on effectiveness via ROI KPIs.
* Use of R&D, Sales Force and Analytics resources.
* Manage relationship and budgets with external providers (Teneo, Legacy).
* Website content and redesign for commercial/distribution.
* Collaborate and support with the Consumer Marketing colleagues.
* Ad hoc projects for GM including supporting any government affairs.
We're Looking For:
* Experience: 3+ years' experience in a Marketing/Communications Experience preferably in financial services.
* Works well within their own team but is a proven collaborator with colleagues outside of their function.
* Self-driven, organized and ambitious.
* Excellent communicator with the ability to liaise at all levels.
* High proficiency in MS Office (Word, Excel and PowerPoint).
* Strategic thinking that can take broad concepts and vision to develop structured plans, actions, and measurable metrics and then effectively execute those plans.
Benefits
We have a competitive salary along with annual performance-related bonus and a range of employee benefits and resources that help you protect what matters most; a company-funded healthcare scheme, a competitive holiday allowance with an additional two company days per year, automatic enrolment into a generous defined contribution pension scheme, smarter travel options such as bike-to-work and tax-saver travel scheme, staff discounts and wellbeing initiatives.
About Us
We're proud to offer a culture of belonging where we respect and celebrate each other's talents, backgrounds, cultures, opinions, and goals. We foster a culture of inclusion and belonging through our flexible work arrangements, diversity and inclusion learning, cultural awareness activities, and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion.
Equal Opportunity Employer
AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.