Digital Marketing Officer
This role reports to the Marketing Manager and is responsible for delivering digital and social media marketing for Bus Éireann's Expressway intercity coach service.
We recognize the importance of digital and social channels in driving future growth for Expressway, and this position offers an excellent opportunity for early-career marketing professionals to build on their existing skills and demonstrate leadership by enhancing our digital and social media marketing capability within Bus Éireann.
This role is ideal for individuals who enjoy defining and implementing digital innovation with support from a manager, as well as maintaining a commercial focus on delivery and execution excellence.
Please note that this role is only open to internal applications from employees of Bus Éireann, Dublin Bus, Irish Rail, and CIE Group.
Key Responsibilities:
* Develop and execute digital marketing strategies to drive engagement and revenue growth for Expressway.
* Manage and maintain social media presence across multiple platforms, ensuring consistent branding and messaging.
* Collaborate with cross-functional teams to integrate digital marketing efforts with overall business objectives.
Requirements:
* Proven experience in digital marketing, preferably in a similar industry or sector.
* Strong understanding of social media platforms and their respective advertising options.
* Excellent communication and project management skills, with the ability to work independently and as part of a team.