Love Work. Love Life. Be You.
The Access Group is a leading provider of business management software to small and mid-sized organizations in the UK, Ireland, USA, and Asia Pacific. A dynamic and innovative B2B SaaS company, Access is dedicated to delivering software solutions that help our more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.
We are seeking a Marketing & Events Specialist to support our growing Americas region.
About You:
You are a dynamic and results-driven marketing professional who thrives in a fast-paced environment. With a passion for event marketing and a keen understanding of B2B strategies, you are eager to take ownership of impactful marketing initiatives that drive brand awareness and lead generation.
In this role, you will join our Construction ERP marketing team and have the opportunity to work closely with cross-functional teams—including sales, digital, and content marketing—to develop and implement innovative strategies that fuel growth.
Your ability to manage multiple projects, analyze performance metrics, and optimize marketing efforts will be instrumental in shaping our success.
Day-to-day, you will:
* Event Marketing: Own the planning and execution of face-to-face and online events – both national trade events, regional associations and meetups, and online webinars.
* Trade association support: Support sales with networking with regional trade associations to expand our field marketing efforts.
* Content marketing: Work with the content team to develop and promote a rich and varied marketing plan that attracts a qualified audience for our marketing campaigns.
* Sales enablement: Support our sales teams with appropriate resources to help their self-gen efforts.
* Campaign management: Execute and collaborate with DMM on campaigns to engage prospects through the sales funnel.
* Digital marketing: Work with digital team on campaigns to grow leads and pipeline via inbound digital strategies.
* Email marketing: Plan and execute outbound email marketing activity via our CRM automation tool Marketo.
* Performance management and analytics: Measure and report on results vs targets; optimize plans and test, measure, research new approaches; analyze and define audience segments to drive campaign plans.
* Stakeholder management: Engage with the Access culture to build a network of relationships with stakeholders via continual communications with your sales, product, and marketing colleagues.
* Budget management: Update budgets and monitor spend alongside campaign effectiveness/ROI.
As a well-rounded marketer, your Skills and Experiences likely include:
Required:
* Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience.
* Strong understanding of software and B2B marketing strategies, ideally with experience in the technology sector.
* Proven experience in planning and managing both in-person and online events.
* Ability to develop and execute integrated marketing plans across various channels, with a focus on inbound digital and outbound tactics.
* Experience supporting the creation and execution of content marketing strategies that attract and engage a qualified audience.
* Familiarity with digital marketing strategies, including PPC, SEO, and social media, to drive lead generation and pipeline growth.
* Ability to track, analyze, and report on marketing performance, optimizing campaigns based on data-driven insights.
* Experience managing budgets and monitoring campaign and event effectiveness/ROI.
* Strong collaboration and stakeholder management skills, with the ability to communicate marketing strategies effectively across teams.
* Adaptable, solution-oriented team player who thrives in a fast-paced environment.
* Ability to travel up to 20% annually for in-person events, as needed.
Please note that candidates must reside within the Eastern or Central time zones to ensure alignment with our core business hours and effective collaboration with our team.
Applicants must be eligible to work in the U.S. without sponsorship from the employer (e.g., H1-B visa) for this opportunity.
We offer a competitive salary, plus benefits such as 22 days paid time off, 11 company-paid holidays, medical, dental & vision insurance, 401(k) with 5% company match, short-term and long-term disability insurance, parental leave for birthing and non-birthing parents, and flexible work environment.
The Access Group is committed to a diverse and inclusive workplace and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other basis protected by applicable federal, state, or local law.
Join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.