Digital Marketing Specialist
Morgan McKinley are delighted to be partnering once again with a prominent client in the construction industry.
This is an exciting opportunity to grow and utilise your experience in an established company. This role is fully on-site in their Galway office.
Responsibilities
* Manage social media platforms such as Facebook, Instagram, TikTok, and LinkedIn to boost brand visibility and engagement.
* Track and analyse social media performance, providing insights and suggestions for improvement.
* Plan and refine Google Ads campaigns to drive website traffic and generate leads, using tools like Google Analytics and Google Tag Manager to measure success.
* Keep company websites updated with relevant content, optimised for SEO, and aligned with business objectives.
* Collaborate with teams to ensure unified messaging across channels and maintain the Customer Relationship Management (CRM) system.
* Create and execute employee-focused initiatives, including email and survey campaigns, to engage current, former, and prospective staff.
* Produce and optimise multimedia content-photos, videos, graphics, blogs, and newsletters-for digital platforms while maintaining brand consistency.
* Assist with pre-qualification and tender processes, developing project details, case studies, and presentation materials to support submissions.
Requirements
* A passion for storytelling and brand engagement, with the ability to create meaningful narratives that connect with audiences and enhance brand identity.
* Proven expertise in growing and managing digital accounts, demonstrating strategic thinking and a focus on achieving measurable results.
* Proficiency in design tools such as Adobe Creative Suite, coupled with a flair for visual storytelling and creating engaging, high-quality content.
* A creative mindset with the ability to generate innovative ideas and identify opportunities that align with business goals and audience interests.
* Strong communication and teamwork skills, enabling seamless collaboration across departments and fostering a cohesive work environment.
* Familiarity with keyword research, basic SEO principles, and content performance analysis to optimise digital campaigns and drive continuous improvement.
* Attention to detail and the ability to multitask effectively, ensuring multiple projects are delivered on time and to a high standard.
Key Skills
* Digital Marketing;
* Website SEO Social Media Marketing