The Group Marketing Manager for Planning & Sponsorship is a dual role for an experienced Marketing Manager who will lead the development and delivery of group sponsorships and also lead cross-functional planning across Group Marketing. Sponsorship is a growing area of focus in Dalata Hotel Group (DHG), and this experienced marketer will work on driving best-in-class sponsorship outcomes for the brands. The successful candidate will have a strong track record ofstrategy, project delivery and best practice marketing methodologies from leading brands. In partnership with the CMO, this experienced candidate will design planning sessions, share common tools, and implement best practices and ways of working to drive stronger marketing outcomes. Strategic Development &Management Develop a strategic framework for sponsorship within Dalata Hotel Group. Communicate whatbest in class sponsorship looks like across the Group, and maximise sponsorship relationships. Work collaboratively with internal and external stakeholders to drive brand recognition and participation across sponsorship initiatives. Work towards aligning and integrating all sponsorship marketing across the Group. Sponsorship Activation Lead the strategy, creative and execution of the GAA Football U20 All-Ireland Championship sponsorship. Integrate the Aer Lingus College Football Classic into the overall sponsorship strategy and use it to drive brand awareness for Clayton Hotels. Develop toolkits to guide consistent execution and evaluation both of new proposals and post campaign reviews. Planning Cycle Development & Management Design and lead a planning cycle across all teams to drive measurable business impact. Embed common processes, tools and timings so that we move as an integrated team e.g. briefing, calendar planning, business case building, communications, competitive learnings. Guide the planning across Brand, Digital and Agency partners so we move as one team and drive stronger revenue impact. In partnership with the CMO, Senior Marketing team and Agencies, deliver two planning days per year. Utilise and gather competitor insights to build stronger marketing learns for our category. Skilled at influencing marketing colleagues, cross-functional departments and leadership in the benefits of strategic planning. Support colleagues with best-in-class marketing methodologies to strengthen marketing learning for the business. Be a creative thought partner across Maldron, Clayton and Dalata brand teams. Key Relationships CMO, Marketing Managers, Brand Managers, Group GM /GMs, Hotel teams, Agency partners, HPC, Marketing Analyst, Revenue, Sales, HR, Development. Team Development Through the implementation of best-in-class tools, you will support the learning and development of the Marketing team, as well as managing and coaching internal stakeholders. Finance - Key contact for delivery of sponsorship budgets and building business case for additional investment requirements as we grow. Agencies- Manage the strategic relationship with Core sponsorship. Depending on the business challenge utilise Core, TBWA, Publicis and Linney to add value to the planning process and competitor insights. Partners - Manage the existing relationship with key sponsorship partners such as Core, GAA and the Aer Lingus College Football Classic. External bodies Increase Group visibility with external bodies e.g., Failte Ireland, Tourism Ireland and Marketing Institute. Skills: Marketing Planning Sponsorship Campaign Strategy Campaign Activation Communication People Management