Job Title: Social Media Manager
Location: Sligo
Employment Type: Full-time
Salary: Competitive, DOE (Depending on Experience)
About Us:
We operate a diverse portfolio of brands, including Garavogue Bar, Maeves, Gara Student Nights, a restaurant, and a cocktail bar among others. We're seeking a dynamic and innovative Social Media Manager to ensure that each of these brands is well-represented online, with fresh and creative content. In this role, you will work closely with different department managers, each with varying levels of social media experience.
Key Responsibilities:
1. Content Creation and Management: Create engaging, creative, and innovative content for all social media platforms. Ensure each brand stays fresh and relevant by possibly utilizing AI tools to generate ideas, optimize content, and stay ahead of trends.
2. Strategic Social Media Planning: Plan, develop, and execute tailored marketing strategies for each brand, ensuring consistency and alignment with business goals. Collaborate with department managers, adjusting your approach based on their level of expertise in social media to support their needs.
3. Collaboration and Manager Support: Work closely with department managers who have varying levels of social media proficiency. For those proficient in social media, provide guidance and refinement; for those less experienced, take a more hands-on approach to planning and execution. Ensure timelines for social media coincide with product launches, events, and promotions.
4. Manage community engagement by responding to comments and reviews across platforms for each brand.
5. Stay on top of customer interactions to maintain a positive brand image and resolve issues quickly.
6. Use AI-driven tools to enhance content creation, analyze performance, and maintain a fresh, engaging social media presence across all brands.
7. Conduct regular reviews of social media campaigns and adjust strategies based on performance metrics.
8. Collaborate with the General Manager and Director to ensure alignment with broader business goals.
9. Ensure all relevant social media channels (Instagram, Facebook, Snapchat, TikTok, Twitter, etc.) are up to date for each brand.
10. Maintain online presence through consistent updates and creative posts that resonate with target audiences.
11. Manage the marketing budget for social media activities efficiently, ensuring that resources are allocated to maximize impact.
Qualifications:
* Proven experience as a Social Media Manager or in a similar role.
* Familiarity with AI tools to enhance social media strategies and content creation.
* Strong understanding of social media platforms (Instagram, Facebook, Snapchat, TikTok, etc.) and emerging trends.
* Ability to collaborate with managers who have varying levels of social media proficiency.
* Excellent content creation skills, including photography, videography, and copywriting.
* Proficiency in social media management tools and analytics platforms.
* Strong communication skills and ability to manage multiple brands simultaneously.
Why Work with Us?
* Opportunity to work across a range of exciting brands in a creative and fast-paced environment.
* Flexible collaboration with a talented team of managers and departments.
* Use AI tools to stay at the cutting edge of social media management.
* Competitive salary and opportunities for growth.
How to Apply:
Send your CV, portfolio of social media work, and a cover letter outlining your experience and why you're the ideal candidate for this role to bookings@garavoguebar.ie
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