Digital Fundraising Lead
We are seeking an experienced Digital Fundraising Lead to develop and execute a comprehensive digital fundraising strategy focused on donor acquisition, engagement, and retention.
This role is pivotal in driving sustainable income growth across key areas, including Darkness into Light, Individual Giving (IG), Corporate, and Community Fundraising.
Key Responsibilities:
* Develop and implement a digital fundraising strategy that supports acquisition and retention across core income areas.
* Innovate with new approaches to engage diverse audiences and maximize income potential.
* Partner with the Head of Campaigns, Corporate, IG, and Community teams to identify digital needs and create tailored strategies for growth.
Campaign Development & Execution:
* Design and deliver innovative digital fundraising campaigns across multiple channels (email, social media, paid media, PPC, SEO) to attract new donors and retain existing supporters.
* Develop segmented donor journeys to nurture long-term relationships and increase lifetime value.
Analytics & Optimization:
* Track, measure, and report on campaign performance, analysing ROI, conversion rates, and key performance indicators (KPIs).
* Use insights to refine and optimize future campaigns, including A/B testing and funnel improvements.
Support Stewardship & Engagement:
* Build tailored digital content to strengthen donor relationships and ensure digital supporters feel valued.
* Work closely with Fundraising Managers and stakeholders to align on goals, create strategic plans, and deliver operational outcomes.
Essential Education, Skills and Experience:
* Proven track record in digital marketing or digital fundraising, with experience delivering successful campaigns.
* Strong understanding of digital marketing channels (email, paid social, SEO, PPC, Google Analytics).
* Experience with donor or customer segmentation and building engagement journeys.
* Analytical mindset, with the ability to interpret performance metrics and drive data-informed improvements.
* Excellent communication and collaboration skills, with experience working across teams.
* Knowledge of the charity sector. Experience with large-scale events like Darkness into Light is a plus.
* Strong project management skills and the ability to deliver results under pressure.