Digital Fundraising Lead
We are seeking an experienced Digital Fundraising Lead to develop and execute a comprehensive digital fundraising strategy focused on donor acquisition, engagement, and retention. This role is pivotal in driving sustainable income growth across key areas, including Darkness into Light, Individual Giving (IG), Corporate, and Community Fundraising.
Key Responsibilities:
* Develop and implement a digital fundraising strategy that supports acquisition and retention across core income areas, including Darkness into Light, No More Silence, Individual Giving, Corporate, and Community Fundraising.
* Innovate with new approaches to engage diverse audiences and maximize income potential.
* Partner with the Head of Campaigns, Corporate, IG, and Community teams to identify digital needs and create tailored strategies for growth.
Campaign Development & Execution:
* Design and deliver innovative digital fundraising campaigns across multiple channels (email, social media, paid media, PPC, SEO) to attract new donors and retain existing supporters.
* Develop segmented donor journeys to nurture long-term relationships and increase lifetime value.
Budget Management:
* Oversee digital budgets, ensuring campaigns are cost-effective and align with fundraising goals.
Requirements:
* Proven track record in digital marketing or digital fundraising, with experience delivering successful campaigns.
* Strong understanding of digital marketing channels (email, paid social, SEO, PPC, Google Analytics).
* Experience with donor or customer segmentation and building engagement journeys.
* Analytical mindset, with the ability to interpret performance metrics and drive data-informed improvements.
* Excellent communication and collaboration skills, with experience working across teams.
* Knowledge of the charity sector. Experience with large-scale events like Darkness into Light is a plus.
* Strong project management skills and the ability to deliver results under pressure.
What You'll Gain:
* The opportunity to lead strategy: Take ownership of a growing digital fundraising function in a leadership role that offers autonomy and creativity.
* Work with purpose: See the tangible impact of your work as you help drive income to support Pieta's life-saving services.
* Develop your skill set: Gain exposure to strategic planning, multi-channel campaigns, and cross-functional collaboration in a growing national organisation.