Cpl Marketing Recruitment is seeking an experienced B2B Marketing Manager to propel the growth of a Technology company in Dublin City Centre.
Key Responsibilities
* Develop, manage, and implement innovative B2B marketing strategies to boost brand recognition, customer acquisition, and market growth.
* Collaborate on new market development plans, with a focus on performing market & segment research, conducting competitor analysis and developing relevant marketing initiatives.
* Elevate the company's brand through compelling content and innovative campaigns.
* Formulate a comprehensive content plan, manage B2B social channels, and drive engagement, awareness, and website traffic.
* Prepare and oversee PR campaigns, write articles, blogs; create and design white papers, social media posts, and product explainer videos.
* Craft proposals, presentations, product information sheets, and other essential sales and marketing collateral.
* Develop innovative campaigns and materials using both internal and external resources.
* Foster relationships with external agencies, software partners, trade associations, PR agencies, and governmental entities.
* Plan, organise, and host events, webinars for target sectors, and coordinate external speaker opportunities.
Requirements
* A minimum of 6 years of experience as a B2B Marketing Manager
* A bachelor's degree in marketing or a related field
* An experienced content creator, skilled in crafting various types of collateral, including blogs, press releases, product information sheets and creative presentations
* Proficient with CRM systems, WordPress, marketing automation and SEO tools, lead generation software, and webinar platforms
* Exceptional communication, organisational, and leadership skills
* A self-starter who demonstrates initiative, has a collaborative mindset, and can function as a vital team player