As the Marketing and Content Manager at Hotel Doolin, you will play a pivotal role in advancing our mission by securing engagement with our activities, building and nurturing our online community, raising awareness and supporting bookings for our activities, and driving engagement across various platforms including email, social media, website and media.
You will be responsible for developing and executing our marketing and content plan, creating compelling content and campaigns for use across our channels.
Key Responsibilities: Create a marketing & content strategy for Hotel Doolin Enhance our understanding of our audiences and segment to ensure the right offerings are reaching the right people in the most effective way.
Plan and produce engaging story-driven content that highlight our activity and offerings for all platforms, including posts, graphics, videos, and articles.
Create basic marketing assets - images/video as required Campaign Management Plan and execute campaigns to support bookings and awareness of our offerings Monitor campaign performance, analyse results, and provide insights, ideas and recommendations for future campaigns.
Social Media Management Use organic social media to engage with our community, increase awareness, support bookings and drive engagement.
Set up and run social media advertising as required.
Community Engagement Cultivate and maintain a vibrant online community by responding to comments and messages in a timely manner Email newsletters Create and manage a regular monthly newsletter Website management Develop and update Hotel Doolins website.
Liaise with local and national media as required Cultivate collaborations with other organisations, businesses and individuals, broadening our network, resources and impact.
Requirements: Proven experience in marketing, content marketing/creation and/or social media Strong content creation and communication skills with ability to create high quality assets through tools like Canva.
Proficiency in using various social media platforms and management tools.
Experience with creating and managing online advertising campaigns Creative mindset and ability to generate innovative ideas for content and campaigns.
Experience in the hospitality/events sectors Passion for sustainability, food, arts.
Experience working with press.
This is a full time role, working 5 days and 40 hours per week.
This is an onsite role.
The successful applicant will need to work closely with our team at Hotel Doolin, Co. Clare and so ideally live locally.
Skills: Social Media Marketing Advertising Data Analysis Digital Marketing Project Management Content Management Benefits: Clothing Allowance Paid Holidays Parking Mobile Phone Laptop