SIRO is a dynamic and innovative company, launched in 2015 as a joint venture between Vodafone and ESB. Our key mission is to build a nationwide 100% fibre broadband network – we commit to changing Ireland’s telecom landscape and delivering the fastest most innovative broadband experience to the Irish consumer and businesses. We are an award-winning employer with a very friendly and supportive corporate culture. The business offices are located at Carrickmines, Dublin and we offer a flexible hybrid work environment.
We are committed to delivering exceptional products and services to our clients. We are looking for a talented Digital Marketing Executive to join our award-winning marketing team and drive our performance marketing efforts.
The Role: The Digital Marketing Executive core responsibility will be working directly with our media agency briefing, planning and optimizing our marketing campaigns across core digital channels PPC, display and social media. The ideal candidate will have a strong analytical mindset, a passion for digital marketing, and a proven track record of driving performance identifying sales channels and achieving KPIs.
At SIRO we encourage leadership and initiative at all levels, therefore you will have the opportunity to take the lead and drive many aspects of your role. We provide a flexible and autonomous working environment, where you can take charge of planning and executing your daily tasks to ensure deadlines are met.
Key Responsibilities
Develop and manage always on digital marketing campaigns working with our media agency to optimize and deliver weekly and monthly targets - brand awareness and conversions.
Monitor and analyse campaign performance data to identify trends and insights and make data-driven decisions to improve ROI.
Present at Senior Management level on a monthly basis on traffic & conversion performance across consumer & business targets.
Conduct research and competitive analysis to inform campaign strategies.
Collaborate with the creative team to develop compelling ad copy and visuals.
Stay up-to-date with industry trends and best practices in digital marketing and performance advertising.Community Management: monitoring and management of queries on Facebook, X and LinkedIn.
Qualifications and Skills Required
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
2+ years of experience in digital marketing with a focus on PPC, display, and social media campaigns
Proven proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
Strong analytical skills and the ability to interpret data and make informed decisions.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team in a fast-paced environment.
Ability to present data at Senior Management Level.
Preferred Qualifications
Google Ads and Social media certification.
Experience with A/B testing and conversion rate optimization (CRO).
Knowledge of SEO and content marketing strategies.
Knowledge of CRM software.
Proficiency in video editing software.
Interested candidates are invited to submit their CV and a cover letter detailing their relevant experience and why they are a good fit for this role.
SIRO & Equality
SIRO believes in equality for all. We strive to create a workplace that is diverse and mirrors the customers, community, and colleagues that we serve. We encourage, support, and celebrate our differences and foster an environment where everyone feels empowered to bring their full authentic selves to work. We offer a range of family friendly, inclusive employment policies, flexible working arrangements, colleague engagement forums, and services to support staff from different backgrounds. If you need assistance or an accommodation due to a disability, please contact us.