Job Description
We are seeking a highly experienced Senior Marketing Manager to lead our marketing team based in Kilkenny. The ideal candidate will have a proven track record of implementing successful marketing strategies aligned with key business objectives.
Key Responsibilities:
* Manage and develop the marketing team, establishing clear roles, responsibilities, and Key Performance Indicators (KPIs).
* Develop and drive the brand experience internally within the business and externally with target B2B and B2C customers.
* Conduct market research to understand the competitive landscape, customer needs, and emerging trends, gathering insights to support data-driven marketing strategies.
* Create category-leading marketing and sales support materials for the UK, Ireland, and France, including in-store online content, videos, packaging, brochures, advertising, sales packs, in-store point-of-sale displays, and pitch presentations.
* Collaborate with sales teams to align marketing efforts with sales goals and ensure a consistent message across all channels.
* Work closely with New Product Introduction (NPI) and Sales to launch new products, upgrades, and brands across all channels.
* Deliver and implement a three-year brand development strategy across all channels and territories, managing budgets and measuring performance.
Requirements:
* Bachelor's or Master's degree in marketing.
* 7-10 years of team management and people management experience.
* Proven experience managing and motivating a goal-driven team.
* Confident and results-driven individual with an entrepreneurial mindset.
* Strong project management skills, including prioritization, conceptualization, planning resources, managing deadlines, and delivering recommendations.
* Ability to work under tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic priorities.