About Us
A leading provider of energy-efficient heating and ventilation solutions is seeking a Senior Marketing Executive to drive brand awareness and growth. This role focuses on crafting and executing strategic marketing initiatives across digital, print, advertising, and events.
Key Responsibilities:
* Develop and execute comprehensive marketing strategies to achieve business objectives.
* Manage and optimize marketing budgets to maximize ROI.
* Oversee the development and implementation of brand guidelines.
* Liaise with cross-functional teams to launch new products.
* Create compelling merchandise and printed materials.
* Design and produce engaging video content.
* Develop product packaging designs that enhance brand identity.
* Manage social media presence and create engaging content.
* Maintain and update company website.
* Liaise with outsourced marketing contractors to ensure seamless project execution.
* Organize and coordinate attendance at industry events and tradeshows.
Requirements:
* Minimum 3 years' experience in a similar role.
* Proven experience managing social media channels (LinkedIn, Instagram, Facebook).
* Experience creating engaging written and audiovisual content.
* Proficiency in creating effective email marketing campaigns.
Desirable Qualifications:
* Experience coordinating event attendance and tradeshow participation.
* Experience updating and maintaining company websites.
* Knowledge of SEO principles and ability to apply them to written blog content.
Education:
* Degree Level 7 or 8 NFQ.