Team, about the role
Data Analyst for User Acquisition in our company will be responsible for analyzing marketing data, developing methodologies for evaluating metrics, and exploring non-obvious correlations between metrics. We adhere to the principles of a teal organization: no hierarchy, processes are as transparent as possible, arguments matter more than authority, and results matter more than processes. We have small teams of 3-5 people, each of whom has their own area of responsibility in which they accumulate expertise.
Tasks
* Solve tasks of varying complexity, from testing hypotheses to building models
* Understand different types of traffic and enhance your understanding of advertising channel algorithms
* Evaluate changes in the audience and the impact of creatives on acquisition
* Work on the algorithm for selecting optimal bids
* Research game cannibalization and much more
Our stack
* Modern and reusable in other companies stack (JupyterHub or Databricks + PySpark). Skills gained while working at Playrix remain relevant and easily monetizable.
* No restrictions on tools, resources are allocated quickly, and we have access to the entire AWS
* Data is collected through Appsflyer (marketing) and Amplitude (product)
* Raw data is stored in S3, ETL processes are managed by Airflow, and prepared tables and views are stored in Redshift. Data Quality, lineage, cataloging are managed through Monte Carlo
* Analysts manipulate data using SQL and Python in Jupyter/Databricks notebooks, and they prototype dashboards using Tableau
* We are developing self-service and analytical products for data consumers, relieving analysts of routine tasks
Requirements
* Excellent mathematical background with knowledge of probability theory and applied statistics at the level of a technical university graduate
* Experience in data analysis, product or marketing analytics no more than 3 years
* Excellent knowledge and experience working with SQL
* Experience working with Python
* Experience in machine learning would also be very beneficial
* Business-oriented, ability to find practical solutions within limited time, avoiding unnecessary complexity
* Proactive attitude, ability and willingness to take responsibility for results, ability to act in uncertain situations
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