This range is provided by Snap Ireland. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeDirect message the job poster from Snap IrelandHead of Operations B2B | Franchising | Business Management | Human ResourcesHours of Work: 9am – 5:30pmReporting to: Head of OperationsSnap is looking for a full-stack marketing professional to lead the marketing function for the Snap Ireland group. The number of years of experience and level of experience will guide the salary offered for the role.About Snap:Snap Ireland was founded in 1984. Through its franchise network, Snap Ireland is the number one design, print and branding partner for over 70% of top 100 companies in Ireland. Snap has been awarded multiple Irish Franchise awards, including Service Franchise of the Year.Position Summary:Snap Ireland is searching for a highly motivated individual to execute its Group Marketing strategy. It is a standalone role with the responsibility to identify and create market opportunities to continuously expand revenue, implement and deliver brand awareness and enhance lead generation.The ideal candidate will be analytical and results-driven, comfortable assessing campaign effectiveness, making data-informed decisions, and clearly communicating insights to Franchise owners/stakeholders. They will take ownership of strategy development, lead key initiatives, and align efforts across the franchise network to maximise impact. The ideal candidate must demonstrate proven skills in managing internal and external relationships for results, and have solid acumen for business performance management.The role does require occasional travel to the current Franchise network, suppliers and customers, in order to build relationships.The Successful Candidate will ideally have the following key attributes:A professional with a proven track record of successfully implementing strategy.Passionate and enthusiastic about getting things done.A person with a hard-working ethos who is disciplined and reliable.The ability to work in a dynamic, fast-paced and competitive environment.A creative individual with vision who can observe and create a plan, build on ideas to implement and bring new ideas to drive growth.Incredible organisational skills with the ability to handle multiple tasks.Skilled in preparing for key meetings with a strong attention to detail.An active listener who is self-aware.A confident communicator with the ability to nurture relations - engage, influence, and lead the Franchise team.Excellent presentation, writing, editing and proofreading skills, with the ability to communicate intricate concepts simply.Commercially astute and excellent negotiation, influencing, and conflict management skills.Curious nature that can identify gaps/problems and develop and implement a solution.A drive to learn all elements of the business.An individual who thrives on delivering business goals and loves autonomy.A challenger mindset with the ability to challenge the status quo, building on and improving the historical Snap approach to Marketing.Passion for creating solutions, providing strong customer service and being a team-player.Key Responsibilities:Marketing Responsibilities;Demand Generation & BrandingBuild and execute a comprehensive annual marketing strategy and plan.Drive demand generation campaigns to generate leads and support sales in building a strong sales pipeline.Develop and execute a robust digital marketing strategy, including SEO, SEM, website management, social media, and email marketing.Ability to evaluate marketing campaigns by analysing ROI and KPIs, optimising strategies based on data-driven insights.Develop compelling marketing collateral that tells engaging brand stories.Create valuable content such as case studies, webinars, blogs, and newsletters.Take the lead on traditional marketing initiatives from conception to execution.Research and launch new products and services to enhance Snap’s market position.Stay ahead of industry trends to align with client needs and maintain a competitive edge.All marketing campaigns to have a defined scope and a detailed plan to execute in full.Partnerships & Industry EngagementBuild and maintain strong relationships with key industry players, suppliers, agencies, and vendors.Raise the profile of Snap through strategic PR, branding, and networking activities.At all times promote a good image of the Company.Lead trade shows, workshops, and promotional events. Ensure leads are efficiently managed amongst the group.Collaborate with the Snap Australian Marketing Team to leverage successful campaigns and best practices.Franchise Network CollaborationImplement new ways to engage the Snap Franchise network, ensuring a customer-first approach.Provide marketing support for new Franchisee training and internal onboarding.Ability to build and maintain strong relationships with key stakeholders across the Franchise network.Marketing AdministrationPlanning & Budget ManagementBuild and devise an annual Marketing Plan & Calendar.Manage the marketing budget and ensure timely monthly payments to maintain seamless operations.Monitoring & ReportingAnalyse marketing data and provide proactive, results-driven communication to Franchisees and stakeholders.Present data-oriented marketing updates in Monthly/Quarterly Business Reviews.Routinely analyse sales performance data to refine strategy and ensure marketing initiatives clearly demonstrate ROI.Knowledge & Change ManagementMaintain a centralised knowledge hub with training materials and marketing resources.Lead staff training programs covering key marketing elements.Ensure efficient change management when launching new projects, services, or campaigns.Leverage external resources when required, ensuring that a clear brief and price benchmark is completed.Executive SupportSupport the management team on key initiatives and objectives as needed.Key Requirements:The ideal candidate will have several years of experience in a B2B marketing role, with a strong track record of success.A blend of digital marketing and traditional marketing experience is essential.Third-level degree in Marketing or a similar discipline - essential.Sound commercial acumen to develop, manage, and report on the marketing budget.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesPrinting Services
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