Job Title: Digital Marketing and Sales Support Specialist
About the Role
This is a newly created role within Ward Personnel, based in our Cork head office located in the Blackrock/Mahon area of Cork City. The role reports to the Head of Business Development with a dotted line to the Head of Operations.
Main Responsibilities
* Develop and publish content for all digital marketing channels including LinkedIn, social media, and our website.
* Work closely with our retained external digital marketing agency and management team to develop our digital marketing strategy and execute it on an ongoing basis.
* Introduce AI and related tools to drive sales and marketing activities and support brand development.
* Manage all marketing spend and achieve best value for money across all marketing spend.
* Drive continuous improvement of our website and work with our external digital marketing agency and website design company to drive SEO performance.
Additional Responsibilities
* Support the sales team with general sales and marketing activities such as email marketing, open days/conferences, etc.
* Organise company information sales collateral and branded merchandise, and support all PR activities such as newspaper articles/podcasts/industry publications, etc.
* Update our CRM system with relevant information on business development opportunities/leads, etc.
* Support the Head of Business Development and field sales team with promotional related activities such as client meetings, preparing client presentations and tenders, etc.
Requirements
* At least 2 years of relevant digital marketing experience.
* Ideal experience in sales support and sales administration.
* Ability to write high-quality content for digital marketing channels and be familiar with LinkedIn and other social media channels.
* Drive AI adoption to support digital marketing and sales campaigns and activities.
* Excellent attention to detail and strong IT systems administration skills.
* Strong written and verbal communication skills and ability to work as a team player.