Regional Marketing Strategy Manager
This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy.
Main Responsibilities:
* Adept at adopting a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standard.
* Create, plan, and track various types of marketing campaigns.
* Conduct competitor analysis, including global competitor presence in the region as well as local competitors.
* Ensure the VRP brand is represented according to our brand guidelines.
* Collaborate with Sales teams to ensure all standards are adhered to, and assist in creating localized presentations from time to time.
* Serve as the main point of contact from marketing for all regional departments.
* Assist in preparing and setting up email campaigns and collaborate with regional lead gens/sales representatives: collect lists, support suitable content and images creation, liaise with marketing email team, track effectiveness, and ensure timely follow-up by sales team.
* Event organization: organize all in-person and digital regional events, such as VRP business breakfasts, Partner events, Basecamps, Tradeshows, Webinars: prospect identification, message creation, case study alignment, event booking, multi-channel promotion, registration tracking, pre-during-post event lead gen management, follow-up tracking, activity reporting with optimization recommendations.
* Collaborate with partners in organizing joint events.
* Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups.
* Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Ensure regular updates via Trailhead.
Requirements:
* 3+ years' experience in B2B marketing.
* Experience in executing multi-channel campaigns.
* Experience in regional/global marketing.
* Proven track record in event organization.
* Marketing planning/execution/tracking exposure.
* Deep understanding of the digital/social media industry.
* Previous experience with CRM solutions.
* Google Workspace exposure.
About Us:
We are a 2022 and 2020 Salesforce Innovation Award Winner, and one of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide. This ranks us as one of the top Salesforce consulting companies in the market today.
We are a team of highly trained experts that are passionate about the Salesforce ecosystem and helping our clients achieve their digital transformation goals within that ecosystem. We help them achieve these goals by providing a wide range of services such as development, implementation, integration, customization, maintenance, and support.
With 25 years in the market, 16 offices across 12 countries, and over 2,000 successful projects deployed, we have learned how to create a dynamic and fun working environment while constantly investing in our teams by providing them professional development and career growth opportunities.