**Job Title:** Group Marketing Manager for Planning & Sponsorship
The Group Marketing Manager for Planning & Sponsorship is a dual role that requires an experienced marketing professional to lead the development and delivery of group sponsorships and drive cross-functional planning across Group Marketing.
This role will focus on driving best-in-class sponsorship outcomes for our brands, working closely with the Chief Marketing Officer (CMO) to design planning sessions, share common tools, and implement best practices and ways of working to drive stronger marketing outcomes.
**Key Responsibilities:**
* Develop a strategic framework for sponsorship within Dalata Hotel Group
* Communicate what best-in-class sponsorship looks like across the Group and maximise sponsorship relationships
* Work collaboratively with internal and external stakeholders to drive brand recognition and participation across sponsorship initiatives
* Align and integrate all sponsorship marketing across the Group
**Sponsorship Activation:
* Lead the strategy, creative, and execution of the GAA Football U20 All-Ireland Championship sponsorship
* Integrate the Aer Lingus College Football Classic into the overall sponsorship strategy and use it to drive brand awareness for Clayton Hotels
* Develop toolkits to guide consistent execution and evaluation of new proposals and post-campaign reviews
**Planning Cycle Development & Management:
* Design and lead a planning cycle across all teams to drive measurable business impact
* Embed common processes, tools, and timings so that we move as an integrated team
* Guide the planning across Brand, Digital, and Agency partners to drive stronger revenue impact
**Key Relationships:
* CMO, Marketing Managers, Brand Managers, Group GM/GMs, Hotel teams, Agency partners, HPC, Marketing Analyst, Revenue, Sales, HR, Development
**Requirements:**
* Strong track record of strategy, project delivery, and best practice marketing methodologies from leading brands
* Excellent communication and people management skills
**What We Offer:
* Opportunity to work with a leading hotel group in Ireland
* Collaborative and dynamic work environment
* Professional development opportunities