Digital Marketing Executive
This role offers an exciting opportunity to contribute to our digital marketing strategy and support various digital marketing initiatives across our social media platforms and campaigns.
Your Role:
* Collaborate with colleagues, agencies, and partners to brainstorm and execute digital campaigns and activities.
* Support the production of rich media including short, medium, long-form video, and podcasts for onsite content and social media.
* Utilize platform-based tools to create, produce, and edit engaging video ensuring conformity to brand and compliance guidelines.
* Identify opportunities from existing brand events, sponsorships, partnerships, and CSR activities and promote these across social and digital channels.
* Ensure employee advocacy platform is dynamic with consistent content amplification.
* Analyze channel metrics and performance to optimize campaign strategy.
* Conduct research and insights on industry trends to inform digital and social media strategies.
* Create and maintain web content including meta data and tagging to optimize performance.
* Identify optimization opportunities for improved customer experience to increase channel conversion.
Your Skills and Experience:
* Minimum 3-5 years' solid experience in a related role.
* A creative mindset with a passion for social media and digital marketing.
* Excellent organizational skills, including strong time management skills, with a results-focused attitude.
* An ability to work independently and manage multiple tasks simultaneously, as well as work collaboratively in a team environment.
* Experience with employee advocacy platforms and managing social media communities is an advantage.
* Strong written and verbal communication skills and exceptional attention to detail.
* A portfolio of digital examples of your work would be preferable.
Qualifications:
* Relevant third-level degree and/or professional marketing or communications qualification.
* Proficiency with social media business management tools and social video editing software.
* Familiarity with AI tools for video content creation is an advantage.
* GA certified with relevant reporting experience.