Sigmar are exclusively partnered with a leading global firm seeking a Senior Manager.
This dynamic position leverages customer and market insights to drive strategic and commercial decision-making across various brands and products.
Responsibilities:
* Lead continuous and ad-hoc market research programs from problem definition to final insights, ensuring customer-centric commercial decision-making.
* Stay open to new research techniques, elevating insight quality through collaboration with multiple teams including Marketing, Propositions, Consumer, CX, and B2B.
* Specialize in brand and advertising tracking, partnering with advertising and media partners to deliver actionable marketing campaign insights.
* Manage the econometrics program to measure media, price, and promotion impact on sales, delivering high-quality results.
* Provide commercial insights, evaluation, and reporting to leadership, including market forecasting for strategic planning.
* Identify and scope new market insights, building and delivering them to the business.
* Lead quarterly business reviews and insights presentations, driving future commercial planning.
What Skills You Need:
* 10+ years of experience in market research, econometrics, and strategic insights, with strong stakeholder management skills up to board level.
* Ability to present complex information simply to board level, drawing actionable conclusions from qualitative and quantitative research.
* Proficiency in qualitative and quantitative research techniques, econometric modelling, and advanced analytics.
* Strong analytical skills, with attention to detail and initiative.
* Natural curiosity and passion for understanding the market, consumer behaviour, and customers.
* Strategic thinker with excellent interpersonal skills, able to work cross-functionally and explain information with reference to business impact.
Requirements: 10+ years of experience, Strong stakeholder management, Analytical skills, Strategic thinking, Interpersonal skills.
We Are Looking For: A Senior Manager who can leverage customer and market insights to drive strategic decision-making.
About Us: Sigmar Recruitment is exclusively partnered with this leading global firm.