Role Requirements: Develop and lead the companys social media strategy, ensuring consistent and engaging content that resonates with our target audience.
Focus on increasing brand awareness and driving engagement.
Ensure the companys brand is safeguarded and consistently applied across all platforms, including digital assets, on-site branding, and physical materials.
Work closely with our Graphic Designer to maintain visual and messaging coherence.
Manage all digital branding efforts and work with teams on-site to ensure consistent use of the companys brand in physical locations, such as construction site signage and other visuals.
Continuously monitor and analyse competitors branding and marketing activities, providing insights and recommendations to ensure our marketing strategy remains competitive and adaptive to industry trends.
Work closely with the HR team to promote the companys employer brand, while aligning marketing strategies with recruitment goals, helping to create campaigns that attract the best talent, including Graduates.
Plan and organise corporate events, ensuring all promotional and branding materials are on-message and effectively represent the company.
Coordinate with various departments to ensure consistent and effective use of branding across the organization, offering guidance on the application of the companys visual identity and messaging.
Candidate Requirements: Bachelors degree in marketing, Communications or related field.
3-5 years experience in marketing with a strong focus on social media management, branding and digital content strategy.
Prior experience in the construction sector is beneficial but not mandatory.
Proven ability to manage social media campaigns and protect brand integrity across multiple platforms.
Strong understanding of competitor analysis and market research techniques.
Strong project management skills with the ability to handle multiple projects and cross functional collaboration.
Brand protection and digital asset management.
Collaboration with graphic design and creative teams.
Event planning and execution.
Experience with Adobe Creative Suite / Canva / WordPress, or photography is a bonus.
Construction industry experience a distinct advantage EXET22 Skills: marketing manager Social Media Brand Management construction