Senior Manager of eCommerce
You will be a cross-functional leader who develops and implements comprehensive eCommerce strategies for Balsam's international markets. You will be adept at considering cultural nuances and local consumer behaviors and applying them to global ecommerce and brand strategies.
This full-time position reports to the VP of eCommerce and works closely with globally distributed eCommerce Operations, UI/UX, Marketing, and Creative teams to establish and launch inspirational, educational, and conversion-driven website strategies and content that optimize the shopper experience and proves our brand value to our shoppers.
* Be a cross-functional leader who champions ecommerce best practices to deliver a best-in-class shopper experience on site.
* Use data & analytics to understand customer purchase patterns and friction points, and leverage these insights to tailor site content and shopper journey.
* Gain a deep understanding of cultural shopping nuances and incorporate them into site strategies.
* Ability to explore the site experience from the customers' perspective and weave intentional strategies throughout the site.
* Present findings to the Executive Team and cross-functional stakeholders, crafting the overarching story from various data points.
* Develop and maintain seasonal site calendar; planning content and campaigns to meet or exceed eCommerce KPIs.
* Identify business challenges, develop creative solutions, and take ownership of driving those solutions to fruition.
* Work closely with Localization team to stay up-to-date on eCommerce regulations and compliance requirements to ensure that our international sites.
* Lead a small team of talented individuals to execute on site merchandising strategies, ensuring a seamless and engaging customer experience.
* Work with urgency and strong drive to improve the shopper journey and deliver on International goals.
* Partner with cross-functional teams (marketing, merchandising, operations, business management) to ensure a cohesive international brand experience and inform the strategy for the site.
* Proactively identify and champion new growth initiatives, pushing and exploring the boundaries of what's possible.
* Foster a culture of ownership and initiative, empowering the team to contribute their best.
People Management:
* Conduct regular conversations with direct reports covering performance and assessing career advancement opportunities within the team, engage with the larger team through skip-level and monthly functional meetings, coordinate hiring plans, and guide the team to adhere to company norms.
People Development:
* Lead the team by providing guidance on career development, fostering diversity and inclusion, identifying training needs, promoting our values, and supporting collaboration across teams.
About Us:
Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing.
We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways.