Digital Marketing Executive
Job Summary
This role offers an exciting opportunity to contribute to our digital marketing strategy and support various digital marketing initiatives across our social media platforms and campaigns. The successful candidate will work collaboratively with our award-winning Digital Marketing team to create engaging digital and social media content, utilizing new AI tools to produce high-quality video content.
We are looking for a flexible individual who can work part-time or full-time. If you are passionate about digital marketing and have the skills to match, we encourage you to apply.
Your Role
The key duties of this role include but are not limited to:
* Collaborating with colleagues, agencies and partners to brainstorm and execute digital campaigns and activities.
* Supporting the production of rich media including short, medium, long form video and podcasts for onsite content and social media.
* Utilizing platform-based tools to create, produce, and edit engaging video ensuring conformity to brand and compliance guidelines.
* Identifying opportunities from existing brand events, sponsorships, partnerships and CSR activities and promoting these across social and digital channels.
* Maintaining a dynamic employee advocacy platform with consistent content amplification.
* Analysing channel metrics and performance to optimise campaign strategy.
* Conducting research and insights on industry trends to inform digital and social media strategies.
* Creating and maintaining web content including meta data and tagging to optimise performance.
* Identifying optimisation opportunities for improved customer experience to increase channel conversion.
Your Skills and Experience
To be successful in this role, you will require:
* A minimum 3-5 years' solid experience in a related role.
* A creative mindset with a passion for social media and digital marketing.
* Excellent organisational skills, including strong time management skills, with a results-focused attitude.
* An ability to work independently and manage multiple tasks simultaneously, as well as work collaboratively in a team environment.
* Experience with employee advocacy platforms and managing social media communities is an advantage.
* Strong written and verbal communication skills and exceptional attention to detail.
* A portfolio of digital examples of your work would be preferable.
Qualifications:
The ideal candidate will possess:
* A relevant third level degree and/or professional marketing or communications qualification.
* Proficiency with social media business management tools and social video editing software.
* Familiarity with AI tools for video content creation is an advantage.
* GA certified with relevant reporting experience.
About Us
Zurich is one of Ireland's leading insurance companies providing a wide range of general insurance and life insurance products and services. We employ over 1,000 people across our locations in Dublin and Wexford. As a strong brand, Zurich in Ireland is part of Zurich Insurance Group, a leading multi-line insurer that serves its customers in global and local markets.