Career Vision Recruiters are working with our client to source aGroup Digital Marketing Manager to join the Management team of this Hospitality Group in Cork.
This position is responsible for the implementation of the companys overall digital marketing and e-commerce strategy to achieve business objectives.
The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales.
Key Responsibilities: Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets Align digital initiatives with the groups business objectives and ensure maximum ROI from the digital marketing budget Identify emerging industry trends and best practices, attending industry events as necessary to represent the Hotels and discover new digital opportunities Manage the booking engine, ensuring optimal conversion rates and effective communication of results Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments Conduct regular audits of the website and digital pathways to ensure optimisation and brand Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brands messaging Approve all online marketing collateral, ensuring it adheres to brand guidelines and quality standards Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returns Work collaboratively with internal teams, including Revenue and Sales, to identify opportunities for digital influence and execute strategies effectively Manage the companys reputation across review platforms, including TripAdvisor, and address feedback effectively Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution Position Requirements: A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute Minimum of five years experience in digital marketing within the hospitality or related sector Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social media platforms Proficiency in website management and analytics tools Proficiency in newsletter CRM solutions Excellent analytical and reporting skills, with a data-driven approach to decision-making.
Exceptional communication skills and the ability to influence across teams and stakeholders.
Proficiency in Canva, AdobePro or similar digital design tools Proficiency in Jira, Basecamp or other project management tools Proficiency in Google Analytics Please submit your updated CV to Karens attention through the link below to learn more about this exciting opportunity!!
Skills: Digital Marketing Hospitality