Paid Search Analyst
This is a fast-paced, analytical driven position sitting within the overall Digital Marketing function. You will be responsible for leading, optimising and reporting on PPC campaigns for the various Flutter UKI brands, products, and regions.
You'll work on initiatives which will advance the Paid Search offering for Paddy Power, Betfair and Sky Betting and Gaming, helping us become best-in-class innovators in Paid Search. You'll be working on automation, scale, and efficiency initiatives across our campaigns. The primary responsibility is to meet the agreed commercial and campaign demands of the selected brands.
Key Responsibilities:
* Leading paid search campaigns based on agreed requirements, critical metrics & targets.
* Reporting, analysis & interpretation of data to understand performance, what is impacting performance & what we can do to influence it.
* Day to day account optimisation (account structure, keywords, ads, landing pages, bidding).
* Working closely with the conversion team to improve landing page experience and on-site metrics.
* Working closely with SEO to advance the overall search function and strategy.
* Working with the Customer Marketing team to optimise early life journeys.
* Playing a major part in optimising performance by identifying, implementing & testing opportunities.
* Campaign planning, creation & implementation.
* Working with & influencing partners across digital and the wider commercial teams.
* Collaborating within a digital team to optimise for the group.
* Optimising processes.
* Keeping up to date with industry knowledge, developments, tactics & strategies across the digital world.
Requirements:
* Experience leading end-to-end PPC and Google Ads campaigns is a requirement.
* Advertiser experience would be helpful.
* Experience using Bing, SA360 & Apple Search Ads would be an advantage.
* Analytical and results-driven is a requirement.
* Google Ads qualifications are desirable.
* Knowledge of the digital marketing industry & in particular the search engine marketing industry.
* A high level of Microsoft Excel knowledge is desirable.
About Flutter UK & Ireland
Outstanding starts here. Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who build trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we're the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets.
We guarantee you that no two days will ever be the same — and you'll have the chance to create a difference to your career, the industry, and your outstanding colleagues.