Social network you want to login/join with:
Senior Marketing Executive - Retail Marketing, Galway
Client:
EZ Living Furniture
Location:
Galway, Ireland
Job Category:
Other
EU work permit required:
Yes
Job Reference:
b3c4755b6c07
Job Views:
2
Posted:
16.03.2025
Expiry Date:
30.04.2025
Job Description:
Job Title: Senior Marketing Executive - Retail Marketing
Location: Galway Headquarters (with regular travel to retail stores)
About Us:
Established in 1998, EZ Living Furniture now operates 22 stores and employs almost 400 people. We pride ourselves on a culture of growth, innovation, and career development. We're committed to delivering outstanding in-store experiences and driving sales across our retail network.
Role Overview:
We are seeking a Senior Marketing Executive with deep expertise in retail marketing. In this role, you will take a leadership position in developing and executing strategic campaigns designed to drive store footfall, increase sales, and enhance the in-store environment. You will collaborate with senior management and store teams to create innovative, measurable, and high-impact marketing initiatives that span outdoor marketing, in-store POS, and experiential retail activations.
Key Responsibilities:
Strategic Marketing Leadership
* Develop, lead, and refine comprehensive retail marketing strategies that boost store traffic and drive sales growth.
* Set clear, data-driven KPIs (e.g., footfall increases, conversion rates, in-store sales uplift) and monitor campaign performance.
* Evaluate market trends and competitor activity to continuously optimize strategies.
Campaign Development & Execution
* Create and launch integrated campaigns (including outdoor, digital, and in-store POS activations) that reflect brand values and drive customer engagement.
* Oversee the development of promotional materials and in-store displays, ensuring consistency with brand standards.
* Innovate new experiential marketing initiatives (e.g., pop-up events, interactive displays, and community engagement) to enhance the customer experience.
* Work closely with the Head of Marketing, store managers, and the broader marketing team to ensure alignment across all channels.
* Mentor junior marketing staff and collaborate with external agencies to bring creative concepts to life.
* Provide actionable insights from customer data, surveys, and campaign analytics to inform future marketing decisions.
* Manage marketing budgets, ensuring campaigns are delivered on time and within allocated funds.
* Negotiate with vendors and external partners to secure competitive rates and high-quality deliverables.
Minimum Requirements:
* Retail Marketing Expertise: Minimum 5 years' experience in retail marketing, preferably within the furniture or home decor industry.
* Analytical Acumen: Proficiency in data analysis to drive insights and strategic decisions.
* Creative & Strategic Thinking: Ability to design innovative campaigns that merge traditional and digital marketing channels.
* Leadership: Proven experience in managing cross-functional teams and external partners.
* Communication: Excellent written and verbal skills for effective stakeholder engagement.
* Technical Proficiency: Familiarity with CRM systems, POS marketing tools, social media platforms, and digital analytics.
* Travel & Driving: Must have a full driver's license and willingness to travel regularly to retail locations.
Qualifications:
* Bachelor's degree in Marketing, Business, or a related field (an advanced degree or professional certifications in marketing will be an asset).
* Demonstrated track record of successful retail marketing campaigns that have measurably increased store traffic and sales.
What We Offer:
* A dynamic, fast-paced environment with a strong culture of professional growth and internal promotion.
* Generous staff discounts, a comprehensive pension scheme, bonus opportunities, and educational support schemes.
* A supportive team that values creativity, innovation, and continuous improvement.
#J-18808-Ljbffr