ABOUT THE ROLE AND OUR TEAM:
As Sr. Associate, Content Marketing, you will write, edit and curate content that helps improve brand consideration, supports B2B marketing campaigns, and increases reach and engagement across channels. The ideal candidate is comfortable doing research, interviewing internal and external SMEs, and leveraging modern writing tactics and tools to produce attention-grabbing, functional content. You will work closely with Community, Demand Gen, Lifecycle, and Product Marketing teams and report to the Senior Manager of Content Strategy and Brand.
RESPONSIBILITIES:
1. Write content of varying lengths and formats that fulfill briefs for SEO-optimized blog posts, tactical guides, industry reports, video scripts, internal and external newsletters, social media captions, and more.
2. Revise existing content, updating to ensure accuracy while aligning content with our company priorities and brand voice.
3. Source and refine UGC such as stock photos and guest articles, in partnership with the Social Media Lead and Community team.
4. Support ad hoc B2B marketing programs, including member education, awards programs, events, and other B2B communications.
5. Peer review content from across the B2B marketing team, providing feedback and support.
SUCCESSFUL CONTENT ASSOCIATE CANDIDATES HAVE:
1. Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
2. 3+ years of experience working in a content writing or copywriting role, preferably in a B2B environment.
3. Excellent written and verbal communication skills with a keen eye for detail, storytelling, and brand voice.
4. A strategic approach to written content, with a deep understanding of the role that headings, hooks, formatting, length, hyperlinks, etc. play in successful content.
5. Strong project management skills with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
6. Ability to collaborate cross-functionally with various departments and stakeholders to understand content and campaign briefs and goals.
7. Experience working in a CMS, such as Wordpress or Webflow, is highly desirable.
WHAT WE LOVE ABOUT YOU:
1. You Dream Big. You iterate and experiment to drive innovation.
2. You Love Our Users. You keep our global community at the center of everything you do.
3. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
4. You Hustle Every Day. You favor urgency and own your outcomes.
5. You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
About The Team
WHAT WE DO MATTERS: Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
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