Job Description:
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We are seeking a Shopper Marketing Manager with a strong retail background to lead in creating exceptional in-store customer journeys.
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This role is focused on enhancing the shopper experience, driving engagement, and delivering innovative solutions that align with retail goals and maximise customer satisfaction.
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Key Responsibilities
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1. Shopper-Centric Strategy
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Develop and implement shopper-focused strategies that prioritize exceptional in-store experiences and align with retail objectives.
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Leverage customer insights to design journeys that enhance the shopper experience at every touchpoint.
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Create campaigns and initiatives that drive footfall, increase basket size, and encourage repeat visits.
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2. Customer Experience & In-Store Activation
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Lead in-store marketing efforts, including point-of-sale materials, signage, promotions, and displays, ensuring they engage and inspire shoppers.
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Collaborate with store teams to optimize the physical layout and flow, making it easier and more enjoyable for customers to shop.
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Work closely with store operations to ensure seamless execution of shopper initiatives.
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3. Collaboration & Stakeholder Engagement
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Partner with category managers, buying teams, and store teams to deliver impactful shopper-focused campaigns.
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Collaborate with external agencies and suppliers to ensure quality and innovation in shopper marketing materials.
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Align with the digital and e-commerce teams to ensure an omnichannel approach to the shopper journey.
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4. Insights & Analytics
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Use shopper data and feedback to identify trends, evaluate the effectiveness of initiatives, and drive continuous improvement.
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Conduct regular reviews of in-store performance, including campaign success, footfall patterns, and customer behaviour.
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Create actionable insights to inform decision-making and tailor future strategies.
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5. Budget & Resource Management
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Manage budgets effectively, ensuring resources are allocated to maximize ROI on shopper-focused initiatives.
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Monitor and report on campaign performance against key metrics.
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Skills and Experience Required
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* Proven experience in shopper marketing or customer experience within the retail sector is essential.
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Deep understanding of in-store shopper behaviour, retail operations, and trends influencing customer decisions.
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* Expertise in creating and implementing in-store marketing campaigns that improve the overall shopper experience.
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Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
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Analytical mindset, with experience in using data and insights to refine strategies and optimize results.
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Excellent interpersonal and communication skills to collaborate with cross-functional teams and external partners.
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A creative approach to problem-solving and designing impactful shopper experiences.
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What's On Offer
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A chance to shape the in-store customer journey for a leading retail business.
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A collaborative and dynamic work environment focused on innovation and shopper engagement.
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Opportunities for career growth and professional development in the retail sector.
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A competitive salary and benefits package tailored to the role.
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If you are passionate about improving the in-store shopper experience and thrive in a retail environment, we'd love to hear from you.