Transforming the Heart of Our Business
We believe our people are the driving force behind Musgrave's success. As we strive to be the best place to work, grow, and thrive, we're seeking a talented Brand Manager to join our Marketing team.
This role is pivotal in growing our business through strategic commercial planning and contributing to the development of our brand for Musgrave Retail Stores (MRS). Key responsibilities include:
* Collaborating with the Marketing Manager and MRS team to execute the commercial and brand strategy, ensuring consistency and clarity across all brand elements and leveraging innovation in communications to elevate brand perception.
* Building relevant marketing activities, including creating an annual plan, coordinating campaign sequencing, and managing BTL and ATL marketing plans within a tightly managed process.
* Maintaining effective relationships with key stakeholders, including MRS store managers and suppliers, to deliver on the brand strategy and ensure input on marketing campaigns and activities.
* Liaising with MRS management and store managers to enhance the overall customer journey and in-store experience.
* Managing marketing budgets for MRS stores, focusing on Dublin stores to drive sales and footfall.
* Understanding sales performance and drivers, working with stakeholders to plan CRM strategies and monthly campaigns.
* Developing social media plans and strategies for MRS stores, driven by a deep understanding of customer segments and their functional and emotional needs.
* Occasional travel required.
Essential Skills:
* Strong understanding of MRS customer segments and their needs.
* Excellent communication and project management skills.
* Able to build strong relationships with stakeholders.
* Familiarity with CRM strategies and social media marketing.
* Knowledge of sales performance and drivers.