Tourism NI is responsible for the development of tourism product and experiences across Northern Ireland as well as marketing to visitors within Northern Ireland and from the Republic of Ireland.
Main Duties
* Development and implementation of Tourism NIs destination social media strategy
* Overseeing the creation and curation of content to ensure a consistent quality of content that is effective, engaging and aligned to our brand, business priorities and audience interests.
* Managing the contract with our Influencer Marketing agency
Digital Asset Management
Management of our digital asset management system: overseeing that our content is appropriately archived and categorised with usage rights and permissions correctly tracked.
e CRM Strategy
Ensuring maintenance and development of our database, aligned to our best prospect audiences.
Websites Strategy
Ensuring a robust development plan is in place so our websites are functional, up to date, aligned to our brand, effective and used by our best prospect audiences.