Senior Manager, Lifecycle Communications Date:
Mar 14, 2025
Location:
Houston, TX, US, 77002
Company:
NRG
Welcome to the intersection of energy and home services.
At NRG, we're all about propelling the next generation of leaders forward.
We are driven by our passion to create a smarter, cleaner and more connected future.
We deliver innovative solutions that make our customers' lives easier—helping them power, protect, and intelligently manage their homes and businesses.
The Senior Marketing Manager, Lifecycle Communications will lead the strategy, development and execution of customer lifecycle communications, driving engagement from onboarding through renewal.
This role is responsible for ensuring and applying a strategic and cohesive approach to customer touchpoints, including transactional communications, account-related messaging, and promotional campaigns.
The ideal candidate will collaborate cross-functionally with Go-To-Market, Customer Experience, and Product teams, to drive alignment, optimize messaging, and continuously elevate the impact of lifecycle communications.
Job Summary Customer Lifecycle Communications:
Lead the strategy and execution of onboarding, transactional, and educational communications that reinforce brand value and improve customer engagement.
Renewal and Retention Communications:
Develop and implement data-driven renewal strategies, personalized retention efforts, and proactive churn-prevention initiatives.
Team Leadership:
Manage a team of marketing managers that supports the project management and execution of lifecycle communications projects and initiatives.
Customer Experience & Service Communications:
Oversee messaging related to production and billing issues or follow-ups including missing documents, overdrafts, fulfillment.
Support lifecycle survey development and feedback loops.
Severe Weather and Crisis Communications:
Oversee the management of urgent, real-time communications related to severe weather events, outages, and other crises, ensuring timely and clear customer updates.
Manage relationships across the organization to develop, plan, and execute customer communication strategies that drive engagement, retention, and lifetime value.
Track, analyze, and report on key performance metrics, delivering insights that inform future strategies and drive measurable improvements.
Work closely and collaboratively with the cross-functional team to determine product/offer positioning, value proposition, naming, messaging, and creative strategy.
Stay informed on industry trends, emerging marketing technologies, and customer engagement best practices to continuously enhance lifecycle marketing efforts.
Perform other duties as assigned.
Working Conditions Hybrid work environment Travel: Minimal (up to 5%) Some overtime required as special projects arise Minimum Qualifications Bachelor's degree in Marketing, Communications, Business, or related field required.
7+ years of experience in marketing, communications, project management, brand management or related field.
2+ years of experience managing a team of marketing managers or project managers.
Preferred Qualifications Experience building and implementing successful strategic customer marketing plans.
Experience with the energy industry or services industry (electricity, cable, internet, etc.).
Why
NRG/ Vivint is a great place to work: Great company culture
Voted as a BEST employer by Forbes A competitive total compensation package, including annual incentive and/or commission Benefits on the first day of employment - Medical, Dental, Vision, Life Insurance, and Short Term Disability, Wellness program, etc.
401 (k) plan to help save for retirement Generous Flexible FTO plan, where you take the time you need; also includes 11 company holidays, and 1 floating holiday #J-18808-Ljbffr