Due to company expansion, we are looking for a Marketing Manager to lead our brand strategy across both digital and on-site platforms.
Key Responsibilities:
* Social Media Management: Develop and lead the company's social media strategy, ensuring consistent and engaging content that resonates with our target audience. Focus on increasing brand awareness and driving engagement.
* Brand Auditing: Ensure the company's brand is safeguarded and consistently applied across all platforms, including digital assets, on-site branding, and physical materials. Work closely with our Graphic Designer to maintain visual and messaging coherence.
* Digital & On-Site Branding: Manage all digital branding efforts and work with teams on-site to ensure consistent use of the company's brand in physical locations, such as construction site signage and other visuals.
* Competitor Analysis: Continuously monitor and analyse competitors' branding and marketing activities, providing insights and recommendations to ensure our marketing strategy remains competitive and adaptive to industry trends.
* Collaboration with HR: Work closely with the HR team to promote the company's employer brand, while aligning marketing strategies with recruitment goals, helping to create campaigns that attract the best talent, including Graduates.
* Corporate Events & Functions: Plan and organise corporate events, ensuring all promotional and branding materials are on-message and effectively represent the company.
* Cross-Departmental Liaison: Coordinate with various departments to ensure consistent and effective use of branding across the organization, offering guidance on the application of the company's visual identity and messaging.
Qualifications:
* Bachelor's degree in Marketing, Communications or related field.
* 3-5 years experience in marketing with a strong focus on social media management, branding, and digital content strategy.
* Prior experience in the construction sector is beneficial but not mandatory.
* Proven ability to manage social media campaigns and protect brand integrity across multiple platforms.
* Strong understanding of competitor analysis and market research techniques.
* Strong project management skills with the ability to handle multiple projects and cross-functional collaboration.
* Brand protection and digital asset management.
* Collaboration with graphic design and creative teams.
* Event planning and execution.
* Experience with Adobe Creative Suite / Canva / WordPress, or photography is a bonus.
An attractive rewards package, including pension scheme, professional subscriptions and other benefits, including opportunities for career development, will be available to the successful candidates.