Media Manager Job Description
Shape the future of media at {company}, working with the world's most loved brands. At {company}, we believe media is more than just reaching consumers - it's about creating meaningful, lasting connections.
We are looking for a talented Media Manager to lead the development and execution of world-class media strategies for our iconic brands in Ireland. This exciting role requires both strategic vision and hands-on execution, ensuring our media activity delivers measurable growth for our brands and the business.
Key Responsibilities:
* Lead the development and execution of world-class media strategies for our brands in Ireland, working closely with brand teams and external partners.
* Ensure all media plans uphold our global media standards and deliver against our targets for progressive media and data-driven marketing.
* Shape and drive the annual connections planning process, ensuring seamless integration across paid, owned, and earned media channels.
* Develop and lead a Retail Media Strategy, collaborating with eCommerce, brand, commercial, and customer activation teams to drive best-in-class execution.
* Partner with media agencies and key platforms to define partnership strategies, evaluate performance, and drive continuous improvement.
* Champion a performance marketing mindset, utilising measurement tools to optimise media effectiveness.
* Build capability across the marketing team, ensuring deep understanding and fluency in media, digital, and retail media.
About you:
* Deep understanding of the media landscape in Ireland.
* Retail Media Experience within either FMCG or within a Media Agency.
* 6 years+ experience in media strategy planning across multiple channels, including digital, TV, and retail media, with a proven track record of optimising media spend and aligning strategies with business goals.
* Strong understanding of eCommerce and omnichannel marketing; experience with Direct to Consumer Advertising (DTC), CRM and audiences' strategies planning is beneficial.
* In-depth understanding of digital marketing channels, tools, ad tech platforms, and best practices.
* Well-versed in marketing effectiveness measurement, including marketing mix modelling, incremental tests, and brand lift studies.
* Experience in developing and managing media budgets and business results forecasts, ensuring optimised spend for maximum ROI.
* Proven ability to work in a fast-paced, collaborative environment, inspiring and influencing senior collaborators and driving strategic decision-making.
* A passion for media, consumer behaviour, and staying ahead of trends in the ever-changing marketing landscape.
Leadership Qualities:
* Win Through Execution - Drive results with energy and ambition, balancing critical thinking with hands-on execution.
* Shape the Future - Stay ahead of industry trends, challenge norms, and innovate in how we connect with consumers.
* Inspire Through Purpose - Communicate compellingly, build strong relationships, and influence at all levels.
* Invest in Talent - Develop yourself and others, fostering a culture of learning, resilience, and growth.
Inclusion & Flexibility at Diageo:
We celebrate diversity and believe in fostering an inclusive culture where everyone can thrive. We welcome applicants from all backgrounds, regardless of ethnicity, gender identity, disability, sexual orientation, or age. We also recognise the importance of flexibility in the workplace. Many of our team members work in different ways, including part-time, compressed hours, and flexible locations. If flexibility is important to you, let's talk about how we can support your needs.