Musgrave is one of the Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.
Every day we feed one in three people in Ireland through market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place.
Elevate, Musgrave’s retail media & data solutions business offers clients a range of tailored & personalised media solutions across four key channels - in store, outdoor, online & direct to consumer. As Elevate continues to enhance their services, we are building a team that strives to deliver cutting-edge insights and solutions that help our clients achieve their business objectives. We are seeking a dynamic and experienced Media Data Insights Manager to join our team.
Location of the role is open to Cork or Dublin.
The successful candidate will be responsible for analysing campaign data, consumer trends, and competitor activity to provide actionable insights that drive the success of our media services offerings. This role requires a deep understanding of the retail media or media industry, strong analytical skills, and the ability to effectively communicate findings to key stakeholders both internally and externally. Key responsibilities of the role include:
* Supporting the growth of Elevate’s media business, ensuring revenues are maximised whilst adhering to agreed channel principles.
* Ongoing assessment of campaign performance and making recommendations for campaign enhancements.
* Building a library of best-in-class & compelling insights that demonstrate media campaign effectiveness, using multiple data sets including sales data, customer behaviour, and online awareness metrics.
* Utilising first-party data in developing audience recommendations, working closely with Insights, Data Science and cross-functional teams to determine campaign audiences, availability, timelines and delivery of standard and custom audiences.
* Developing strategies that align with client needs and market opportunities.
* Providing optimisation recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives.
* Developing and maintaining relationships with external partners, including research firms, industry associations, and vendors, to access additional market data and insights.
* Analysing activation benchmarks and continually updating the team on trends impacting audience reach in the changing digital landscape.
* Helping monitor, analyse, and forecast a CPG’s usage of audience packages.
* Assisting in completing projects that increase the team’s efficiency and accuracy for providing customer insights.
* Staying abreast of best practices and innovations in media research and analytics and making recommendations for continuous improvement within the organisation.
* Being a strategic thinker with a customer-centric focus, utilising data-driven techniques to drive business optimisation and performance.
* Leading, managing and developing an expanding team of data insight analysts.
The successful candidate will:
* Hold a Bachelor's degree in Insights, Marketing, Business Administration, Media Studies, or a related field; advanced degree preferred.
* Have 5+ years of experience in market research, insights, media planning/measurement, advertising, marketing or related roles within the FMCG, Media/Advertising sectors.
* Possess 3+ years of people management experience.
* Exhibit an agile mindset with a systematic approach to developing processes to adapt to a dynamic environment.
* Show strong experience interrogating data and generating insights using analytical and data visualization tools (e.g., Excel, Tableau, Power BI, Looker, etc.).
* Have experience with media research methodologies, including audience measurement, ad tracking, and campaign analysis.
* Demonstrate excellent written, verbal, and visual communication skills that effectively use data storytelling to influence decision-making, explaining complex concepts to non-technical audiences.
* Prove the ability to work effectively in a cross-functional team environment and influence decision-making at all levels of the organisation.
* Exhibit strong project management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
* Show confidence to question and challenge the status quo and propose more efficient ways of working.
* Possess knowledge of the media industry, including key players, market dynamics, and emerging trends.
* Be willing to travel as needed for meetings, conferences, and industry events.
Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.
Musgrave operates a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely. Occasional business travel to other locations will also be required.
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