Job Description
This is a super opportunity for an experienced Digital Marketer to join this highly reputable Security Operations company as their Digital Marketing Specialist, working on generating leads and enquiries via digital channels and driving revenue from existing customers via targeted campaigns.
About the Role:
We are seeking a skilled Digital Marketing Specialist to report to our Marketing Manager and work closely with senior stakeholders from across the company, contributing to the development of innovative digital marketing strategies and campaigns.
Main Responsibilities:
* Develop and execute digital marketing campaign plans, including Google Adwords strategy and management.
* Create engaging branded advertising campaigns and collaborate with marketing and design teams to coordinate content.
* Conduct market research to identify marketing opportunities and develop effective strategies to capitalize on them.
* Maintain and strengthen our organisation's overall brand through all external avenues, creating compelling press releases, blogs, and marketing collateral.
* Collect and analyse monthly KPIs to inform future marketing decisions.
* Coordinate events and activations that support our marketing goals.
* Support the sales team with marketing-related requests and provide expert advice on digital marketing best practices.
* Participate in ongoing training and professional development to stay up-to-date with industry trends and technologies.
Requirements:
* Bachelor's Degree in Business, Marketing, or a related field.
* At least two years of experience in digital marketing, campaign management, and SEO.
* Ability to understand and interpret competitor strategies and consumer behavior.
* Experience with CRM/HubSpot software is desirable.
* Strong skills in digital design tools such as the Adobe Suite.
* Excellent communication, planning, organization, and presentation skills.
* Proficiency in Excel and PowerPoint.
* Excellent organisational, IT communication, and interpersonal skills.
* Creative, flexible, and motivated thinker who can drive consistent marketing efforts within the company.