Data Analyst, The Data Analyst will play a pivotal role in optimizing digital marketing efforts for a national circular economy brand and website.
Data Analyst, Circular.ieThe Rediscovery Centre is an award-winning social enterprise dedicated to leading environmental behavioural change and green living through reuse, education, research and training.
Recognising the need to grow awareness of the circular economy and support circular living in Irish society, the Rediscovery Centre is developing and implementing a new national scale, consumer-facing communications initiative that supports and promotes circular activities across Ireland to facilitate Ireland's transition to a Circular Economy.
This new project includes establishing a national circular economy brand and website, ) launching behaviour change campaigns, conducting market research and supporting the promotion of circular activity in communities across Ireland.
In-depth analysis and insights relating to the impact of communication activations will inform future work in circular economy communications.
The work is aimed at ensuring Ireland's citizens are ready for the circular transition.
To support this exciting initiative, we are now looking for a Data Analyst.
Reporting directly to the Communications Manager, the Data Analyst will play a pivotal role in optimizing our digital marketing efforts by analysing datasets, providing actionable insights, and driving data-informed decisions across all digital channels.
The role will centre on the digital aspects of marketing data analysis, focusing on the tools, platforms, and metrics specific to digital marketing channels and strategies.
Key ResponsibilitiesAnalyse performance data from various digital marketing channels including SEO, PPC, social media, email, and content marketingMonitor and report on key digital campaign KPIs such as CPC, CTR, conversion rates, and ROIDevelop advisory briefings on digital marketing best practice for communications practitioners and support the national communications working group on communications data analytics best practices and key performance metrics Conduct A/B testing and multivariate experiments to optimize digital campaigns and user experience and advise on best practices Utilize web analytics tools (i.e.
Google Analytics, Adobe Analytics) to track user behaviour and identify areas for improvementAnalyse customer journey and attribution models to understand the impact of different touchpointsDevelop and maintain dashboards to visualize digital marketing performanceCollaborate with the digital marketing team to optimize campaign targeting Analyse competitor digital strategies and identify market opportunitiesProvide data-driven recommendations for budget allocation across digital channelsKey Performance IndicatorsImprovement in digital marketing ROI and ROASAccuracy of predictive models and forecastsImpact of data-driven optimizations on conversion ratesReduction in customer acquisition costsIncrease in digital channel engagement metricsRequired Skills and QualificationsBachelor's degree in Digital Marketing, Data Science, or a related field3-5 years' experience working in a data analytics role or digital agency.
Proficiency in cross platform analytics tools (Google Analytics, Google Tag Manager)Experience with digital advertising platforms (Google Ads, Facebook Ads Manager)Strong knowledge of SEO and SEM principlesFamiliarity with marketing automation and email marketing platformsProficiency in data visualization tools (e.g., Tableau, Power BI)Excellent analytical and problem-solving skillsOther Desirable Qualifications & Skills Google Analytics certificationExperience with programmatic advertising and DSPsKnowledge of machine learning applications in digital marketingFamiliarity with APIs and data integration techniquesExperience with CRM systems and customer data platforms (CDPs)Experience with SQL and ability to query large datasetsUnderstanding of statistical analysis and predictive modelling techniquesPersonal Requirements Critical thinker with good attention to detail Excellent communicator Confident presenter and proven track record in data analytics Ability to work and remain calm under pressureCan-do attitude and an ability to work on your own initiative and as part of a multidisciplinary team.