Select how often (in days) to receive an alert:
Bauer Media Audio Ireland is the country’s largest commercial radio group with eight radio stations including the national stations Today FM and Newstalk, two SPIN youth stations in Dublin and the South West of Ireland, iRadio across the North East and North West, 98FM in Dublin, Beat in the South East and Red FM in Cork.
We also operate Ireland’s leading digital sports brand Off The Ball, the aggregated listening platform GoLoud for radio, podcasts and music, audioXi, Ireland’s largest digital audio advertising exchange and Media Central, the leading media sales house in Ireland.
About the Role
Today FM is an iconic entertainment brand, constantly delivering the best in class content wherever our audience wants to find us. From dawn to dusk, Today FM owns the day with big personalities, moments that matter and the music you want most.
We are seeking a Social Media Executive to manage and grow our digital presence across all social platforms. Reporting to the Head of Social Media, you will develop and execute a content strategy that supports our on-air offering, while creating bespoke social-first content to entertain our audience of over 1.6 million. You will create a breadth of memorable, laugh out loud content that is genuine and authentic to the Today FM brand.
You will be a confident, big hearted team player who sets the bar high for everything you do. Collaborating with commercial, marketing and programming teams to align digital initiatives with brand objectives, ensuring content reflects Today FM’s unique tone and personality.
This is an exciting role for any social media enthusiast and content creator, allowing you the creative scope to build on an already highly engaged and loyal social audience.
Key Responsibilities:
* Develop and implement a comprehensive social media strategy to drive audience growth, engagement, and brand visibility.
* Manage and monitor all @TodayFM social media channels, including Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube, ensuring high-quality content and community interaction.
* Create compelling, shareable content—including graphics, videos and articles that aligns with the Today FM brand.
* Plan, schedule, and distribute content using social media management tools while balancing original and user-generated content.
* Monitor analytics and performance metrics, providing insights and recommendations to optimize content strategies.
* Stay updated on social media trends, emerging platforms, and best practices, onboarding new channels when relevant.
* Collaborate with presenters, producers, and marketing teams to create and repurpose on-air content for online platforms.
* Lead community management by engaging with the audience, responding to comments, messages, and interactions.
* Manage paid social media advertising campaigns to maximize reach and engagement.
* Support and contribute to promotional events, contests, and commercial campaigns through strategic social media coverage.
* Oversee the content planning calendar, ensuring timely and reactive updates to align with trending topics and station programming.
* Track and report on social media KPIs, providing monthly insights and performance analysis.
Requirements:
* Strong background in social media management, content creation, and audience engagement.
* Proven experience in filming, video editing, and graphic design (Adobe Suite: Photoshop & Premiere Pro).
* Knowledge of digital trends, audience behaviours and engagement strategies.
* Ability to thrive in a fast-paced, results-driven environment with attention to detail.
* Excellent writing, communication, and creative thinking skills.
* Deep understanding of Today FM’s brand, tone, and audience.
* Experience executing targeted paid-social campaigns and live broadcasting on social platforms.
* Proficiency in digital analytics tools (Google Analytics) and scheduling platforms (Sprout Social) is a plus.
* Familiarity with Facebook Business Manager, Twitter for Business, and TikTok for Business.
* Experience with CMS and workflow collaboration.
* Strong organizational and planning abilities.
* Knowledge of media copyright is desirable.
* Knowledge of the Irish radio and entertainment industry is a plus.
Our Culture & Rewards
At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best-in-class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast-paced, and it can be intense - we work really hard – but we are all here because we truly love what we do.
We are committed to promoting, developing, and facilitating a diverse, inclusive, and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland.
Bauer Media Audio Ireland employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with.
#J-18808-Ljbffr