Job Title:
The Group Marketing Manager for Planning & Sponsorship is a dual role for an experienced Marketing Manager.
About the Role:
This role leads the development and delivery of group sponsorships and cross-functional planning across Group Marketing.
Sponsorship Focus:
Sponsorship is a growing area of focus in Dalata Hotel Group (DHG), where this experienced marketer will drive best-in-class sponsorship outcomes for the brands.
Key Responsibilities:
* Develop a strategic framework for sponsorship within Dalata Hotel Group
* Communicate what best-in-class sponsorship looks like across the Group, maximising sponsorship relationships
* Collaborate with internal and external stakeholders to drive brand recognition and participation across sponsorship initiatives
* Align and integrate all sponsorship marketing across the Group
Sponsorship Activation:
Lead the strategy, creative, and execution of the GAA Football U20 All-Ireland Championship sponsorship
Integrate the Aer Lingus College Football Classic into the overall sponsorship strategy, using it to drive brand awareness for Clayton Hotels
Planning Cycle Development & Management:
Design and lead a planning cycle across all teams to drive measurable business impact
Eembed common processes, tools, and timings so that we move as an integrated team
Guide the planning across Brand, Digital, and Agency partners
Key Relationships:
* CMO
* Marketing Managers
* Brand Managers
* Group GM /GMs
* Hotel teams
* Agency partners
* HPC
* Marketing Analyst
* Revenue
* Sales
* HR
* Development
Team Development:
Support the learning and development of the Marketing team through the implementation of best-in-class tools
Manage and coach internal stakeholders