Woodie's is the market-leading DIY, Home & Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplace for Women for the past three years! We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity.
The successful candidate will be passionate about Digital Marketing and customer experience and have a natural ability to put themselves in the customers' shoes to ensure all digital communications are on brand and customer-centric.
This role is an exciting opportunity to join the Woodies marketing department to drive the digital marketing strategy for the Woodie's business.
Key Responsibilities:
1. Maximise qualified traffic and footfall into Woodies 35 stores and Woodies.ie.
2. Channel ownership:
1. PPC (including shopping)
2. Organic and Paid Social – all platforms
3. Affiliate including content creators
4. Email
5. SEO
3. Manage and develop a high-performing digital marketing team.
4. Manage performance-based online marketing channels (Paid search, Paid Social, SEO, affiliate including content creators).
5. Develop a digital content strategy that drives engagement and community for the Woodie's brand including all organic social channels.
6. Collaborate with the Shopper Marketing and Brand Marketing teams to ensure digital content strategy delivers the overall communication objectives of the business.
7. Align the acquisition strategy with the wider business including Brand & Shopper marketing, PR, buying digital commerce, and CRM.
8. Work with CRM and other key stakeholders to drive the commercial email plan to support business trade and drive retention.
9. Maximise customer acquisition and manage the cost of acquisition of new customers to Woodies.
10. Manage ROAS to maximise digital marketing spend.
11. Manage relationships with external agencies and freelance support where necessary.
12. Build and maintain relationships with key acquisition enablers including Google, Facebook, TikTok, and other social channels.
13. Develop an overall SEO & content marketing strategy.
14. Drive an overall acquisition strategy for new customers and retention of existing customers.
15. Seek and drive new innovative techniques including new channels or activities within existing channels that will support business objectives.
16. Drive the business strategy for the affiliate channel including new partnership opportunities and collaborations with content creators.
17. Work with our third-party agency to analyse and report on paid online marketing activity – customer & sales impacts & ROI and optimise budgets & activity by channel accordingly.
18. Accountable for the budget management of the digital marketing budget including cadence, phasing, and performance of that budget.
19. Responsible for managing CAC, CPO, and return on investment for all performance marketing spend and developing strategies to support this.
The Ideal Candidate:
1. BA or BSc (Digital Marketing or Marketing courses preferred).
2. Strong interpersonal skills and ability to work with cross-functional teams in a fast-paced environment.
3. Ability to multitask and ensure flawless execution.
4. Passionate about online retail & online marketing.
5. Excellent attention to detail.
6. A team player with the collaboration skills necessary to support an important national brand through digital touchpoints.
7. Significant experience & interest in SEM (Paid and SEO) 3-5 years.
8. Strong understanding of community building and new social channel development.
9. Strong background in managing, developing, and mentoring a team.
10. Experience with web analytics packages & management.
11. Agency management experience.
12. Experience working within an online retail team.
#J-18808-Ljbffr