Job Title: B2B Senior Marketing Specialist - Food Industry
Kerry is the world's leading taste and nutrition company for the food, beverage, and pharmaceutical industries.
Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition.
A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the Role
The Senior Marketing Specialist will work closely with key stakeholders to deliver category expertise, strategic planning, and generate creative ways to sell our portfolio to our customers.
Key Responsibilities
1. Drive and support in positioning the team as category experts internally and externally.
2. Have a strong understanding of where the category has been in the past, where it is today, and anticipate where it will go in the future.
3. Support in providing critical customer, consumer, geography, and technology insight.
4. Collaborate with Insights teams and third-party data providers to close gaps in our category understanding.
5. Support in identifying any gaps in our current capability for future strengthening of our Food category value proposition.
6. Support the Activation and Foodservice Marketing teams to develop a detailed localized understanding of the Food category in prioritized markets.
7. Ensure accurate and optimal positioning of Kerry technologies in Europe on the basis of robust category knowledge.
8. Work closely with the Food Senior Marketing Manager and technology teams to ensure strategic alignment and European lens on all global activities.
9. Work with Activation Marketing teams to ensure marketing activities are aligned to needs of the Food category and regional European strategy.
10. Ensure category expertise and knowledge transfer that can be shared with Sales Teams to be used in customer engagements.
11. Work closely with the Food Senior Marketing Manager and Global Key Account Directors to build stronger and more strategic partnerships with selected Global Key Accounts.
12. Responsible in ensuring budget management and management of key performance metrics against business objectives and strategies.
Qualifications and Skills
1. Bachelor's Degree (essential). Bachelors or Master's degree in Marketing, business or related field.
2. Be curious, analytical, and insight-led – always thinking about the 'so-what'.
3. Experience in B2B or food ingredient industry within a strategic planning or insights role is an advantage.
4. Demonstrate a good level of knowledge in the fundamentals of Marketing, Research and Activation, Consumer Insights and Data Analysis and Interpretation.
5. Excellent communications skills and a talent for sharing information with relevant stakeholders.
6. Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools, and ways of working.
7. An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multi-national, multi-functional team.
8. Ability to manage multiple projects from inception to completion, including the management of multiple stakeholders (internal and external).
9. Good capability in applying quantitative and qualitative analysis methodologies, interpreting and presenting findings in a clear, concise manner.
10. Experience and creativity in preparing and hosting successful client meetings.
11. A passion for actively engaging across the business, building partnerships based on trust and integrity.
12. The ability to manage multiple, complex priorities within demanding timeframes.
13. Building capability in thinking strategically and acting tactically.