Marketing Manager
A leading Manufacturing company is seeking a Marketing Manager to join its Global team.
Job Description
This is a fantastic opportunity for an experienced individual to lead marketing efforts globally and be part of the Global Marketing Team.
Key Responsibilities:
* Deliver on-time new product launches, digital lead generation, and increased customer loyalty.
* Develop the brand's strategic marketing plan, identifying budget requirements and creative approaches.
* Coordinate high-quality marketing campaigns, collateral, and digital assets.
* Manage brand equity and positioning, planning, creation, and distribution of product photography and video content.
* Implement content marketing strategies across digital channels.
* Lead website development strategy (UX + content), oversee SEO/SEM strategies, and develop targeted email marketing campaigns.
Requirements
The ideal candidate has a degree in marketing, mass communication, journalism, public relations, or business, with 5+ years of experience in marketing, sales, product management, or a related field. B2B experience in heavy equipment and working for a global brand are preferred.
The candidate should be proficient in using CRM, Website CMS, marketing automation tools, Adobe Creative Cloud, and digital analytical tracking tools. Knowledge of AI use in marketing is a plus.