Job Description
This is a fantastic opportunity for passionate and energetic professionals to join a growing e-commerce organisation on site in North Dublin. You will thrive in a fast-paced environment and have a unique blend of creativity, strategic thinking and technical skills to help drive marketing initiatives and grow with the brand.
Role Responsibilities
* Develop and execute comprehensive marketing strategies across various channels, including ad campaigns, social media, and email marketing.
* Manage B2B marketing initiatives, fostering relationships with corporate clients, and driving corporate sales.
* Lead product development from ideation to release, including new product research, strategising, and planning.
* Collaborate on brainstorming sessions for creative content, including ad design, social media posts, and product design.
* Effectively navigate and utilise CRM systems, including Smarketing Cloud and Shopify, for customer relationship management and data-driven decision-making.
* Develop and execute targeted email marketing campaigns ensuring optimal engagement and conversion rates.
* Implement comprehensive social media strategies using tools like META Business Suite, Canva, Shopify Social Media across platforms such as Instagram, Facebook, TikTok, and LinkedIn.
* Manage and update the website content seamlessly through the Shopify CMS, ensuring a user-friendly and visually appealing online presence.
* Monitor and manage feedback and reviews through platforms such as Survey Monkey, Google Forms, and Trustpilot, ensuring positive brand representation and addressing customer concerns.
Requirements
* Minimum 2+ years previous experience in a similar role within eCommerce.
* Marketing degree or equivalent.
* In-depth knowledge of marketing strategies, digital marketing, and campaign development.
* Knowledge and experience navigating META Business suite, Google Ads Manager, Klaviyo (or similar email marketing platform), Canva, Instagram, Facebook, TikTok & LinkedIn.
* Ability to analyse data, interpret trends, and make data-driven decisions using Excel, Google Analytics and Shopify Analytics.