Marketing Automation Specialist
We are seeking a skilled Marketing Automation Specialist to join our team in Dublin. As a Marketing Automation Specialist, you will play a crucial role in driving impactful marketing campaigns and optimizing customer journeys for businesses across HR, employment law, and health and safety services.
Key Responsibilities:
* Develop and execute email marketing campaigns, including nurture programs, webinars, events, and content promotions.
* Oversee email campaign performance, conducting market research, A/B testing, and optimizing campaigns for improved results.
* Design and implement effective list segmentation strategies, ensuring targeted outreach across specific market segments and industries.
* Integrate email campaigns with CRM systems (Salesforce) to enhance data quality and streamline lead management.
* Build landing pages, forms, and other digital assets to support campaigns and drive engagement.
Experience Required:
* 3+ years of experience in CRM and Marketing Automation.
* Marketo experience is highly desirable.
* A degree in Marketing, Advertising, Communications or a related field.