Job Description
Role Overview:
We are seeking an experienced Product Marketing Manager to join our growing marketing team for a B2B SaaS technology company in Cork, with opportunities for remote working.
This is a unique opportunity to be the first product marketing hire and drive the development and roadmap for the function. You will collaborate closely with the Marketing, Sales, and product teams to help develop and execute go-to-market strategies, positioning, messaging, and driving demand for our product.
Key Responsibilities:
* Product Positioning & Messaging: Craft clear, compelling product positioning and messaging that resonates with our target audience and drives demand.
* Product Releases and Roadmap: Support the development of a customer-facing product roadmap that increases the stickiness of the product for customers and supports gaining a competitive advantage with new deals.
* Market Research & Insights: Conduct research to understand market trends, customer needs, and competitive positioning. Translate insights into actionable strategies to differentiate our products.
* Sales Enablement: Develop sales tools, presentations, and collateral to equip the sales team with the information and assets needed to effectively sell our products.
* Demand Generation: Partner with demand generation to develop marketing campaigns that drive awareness and generate qualified leads all the way through the funnel.
* Customer Advocacy: Work closely with the customer-facing teams to gather feedback, create case studies, and showcase customer success stories.
Requirements:
* 3-5 years of SAAS product marketing experience, with a proven track record of product positioning and messaging, sales enablement, and demand creation.
* Bachelor's degree in marketing, Business, Communications, or a related field.
* Exceptional verbal and written communication skills with the ability to create compelling messaging and present ideas effectively.
* Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.
What We Offer:
* Remote or hybrid work arrangements available.
* Opportunity to work in a small but expanding company where your contribution will have a real day-to-day impact on the company's growth.
* Freedom to design the ways of working for the product marketing function.
* A collaborative and innovative work environment.
* Ability to be creative as we are a challenger brand growing quickly.
Estimated Salary: €80,000 - €100,000 per annum, depending on experience.