SENIOR MEDIA RELATIONS MANAGER
We are seeking a Senior Media Relations Manager to join our team. This person will be responsible for planning and implementing PR campaigns, responding to media queries, and developing consistency of key messaging across all channels.
Responsibilities:
* Strategic Communications:
o Plan and implement PR campaigns aligned with clients' strategies.
o Align communications strategies with external stakeholder engagement.
o Enhance external communications and generate positive media coverage.
o Develop and execute an annual PR plan to support organizational goals.
* Media Relations:
o Respond to media queries in collaboration with stakeholders.
o Provide timely and accurate responses through the press office.
o Offer out-of-hours media support and crisis communications guidance.
o Monitor media coverage and provide insights to leadership.
o Advise internal teams on communication opportunities.
* Proactive PR Engagement:
o Plan and execute proactive media events and campaigns.
o Build relationships with media to enhance public awareness.
o Promote research findings through strategic communication.
o Organize stakeholder events and provide media training for staff.
o Serve as a spokesperson when required.
* Issue Management:
o Identify and mitigate reputational risks through strategic issue management.
o Handle Freedom of Information (FOI) and Parliamentary Questions (PQs).
* Communications Collateral Development:
o Develop and ensure consistency of key messaging across all channels.
o Create high-quality marketing materials for diverse audiences.
o Support the digital team in leveraging online platforms for outreach.
* Monitoring and Impact Measurement:
o Evaluate and report on PR initiatives' effectiveness.
o Track and analyze media coverage to inform strategy improvements.
o Foster a culture of impact-driven communication efforts.
Requirements:
* Essential:
o Extensive experience in public relations and media engagement.
o Proven ability to develop and implement PR programs successfully.
o Strong experience in issue management and crisis communication.
o Previous experience as a media spokesperson.
* Desirable:
o Strong analytical and problem-solving skills.
o Results-driven with a proactive, can-do attitude.
o Excellent verbal and written communication skills.
o Digital-first approach to PR strategies
o Collaborative team player.