Our client is a native Irish company, based in Limerick, that offers an App to simplify and modernize clinical trials (clinical software).
They are currently seeking a Head of Go-to-Market to lead the team responsible for building and activating sales lead generation strategies. The role is essential for driving growth through the establishment of long-term competitive positioning, the launch of go-to-market strategies, and the scaling of lead generation efforts.
What’s in it for you
Attractive salary | Limerick or Dublin | flexible start/end time | paid days holidays + more benefits | 2 days per week onsite
Responsibilities:
1. Lead a cross-functional team to expand demand generation efforts across marketing, sales, and services teams.
2. Oversee the go-to-market workstream for strategic initiatives, including product and service launches, to ensure delivery of a unique value proposition, cross-functional alignment, and enhanced enablement of customer-facing teams.
3. Collaborate with organizational leaders to promote cross-functional alignment on lead generation and go-to-market initiatives.
4. Develop and refine positioning for both new and existing products/services by analyzing competitive dynamics, market trends, and customer needs.
5. Create business cases for investment in marketing spend, SDR, MarTech, and R&D.
Requirements:
6. Strong background in marketing B2B SaaS product
7. You’re familiar with both the strategic and operational aspects of Go-to-Market (you have a documented history of sucessful GTM exectutions)
8. Proven track record of driving successful product growth in a fast-paced SaaS start-up, with experience working with R&D, sales and services
9. Experience influencing senior stakeholders
10. Demonstrated ability in structuring and leading complex projects with multiple teams involved.
11. You’re a strategic and commercial thinker
12. Strong leadership capabilities
13. Expertise in Hubspot Sales CRM
14. Excellent knowledge of lead generation levers like social media, referrals, PPC, SDR
If you think you are a match for this role then please apply through Prosperity now!
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